Complete Guide to Commercial Real Estate Photography

Ashley Ansel

Digital Photography, 3D Tours, and Aerial Photography

Some types of photography, depending on your needs and budget, may suit your marketing better than others.

Outsourcing vs. D.I.Y.

Whether you take pictures yourself or hire a professional, both have benefits and limitations.

How to Prepare for a Shoot

Photo sessions preparation require precision and attention to detail in planning. Things to keep in mind include the type of buildings you want to capture, their locations, the weather, other buildings and activities around them, lighting, and staging.

Timing is Everything

To make the most out of your photo shoot plan when there’s adequate light; exterior shots should take place during the best weather conditions. Also, plan when parking lots around the business are full or nearly full. If you’re not sure, check business opening times or Google Maps, or ask the client when he or she thinks the location is busiest. Get the direction the property faces to help find out when the sun will shine on front of the building. Avoid times of day when heavy shadows could make photos hard to capture; editing can’t fix every problem. Don’t shoot when large vehicles, such as delivery trucks and buses are on-site or when people are hanging around outside, which can be hard to predict, especially during busy traffic.

Angles and Camera Settings

Think of things a potential buyer would like to see and know, or talk to potential buyers. Get shots from different heights, angles, distances, and directions that show the property in its surroundings.

More tips:

  • Get high and far enough away to frame the entire property in the photo.
  • The horizon should be part of the top 20 to 25 percent of the image for attractive shots.
  • Capture the entire building or shopping center in a single shot.
  • Larger properties look best when captured high and far, which suits drone photography.
  • Massive properties — shopping malls, apartment communities — might require several overlapping images that later need to be edited into one or a few photos (an orthomosaic).
  • Get “pylon shots,” or photos of the signs people see before they enter a property; these often have the most current information about the occupants, and a list of recognizable tenants can impress your potential buyer.
  • Avoid fisheye or wide-angle lenses which may distort photos and make them useless.

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Hometrack Real Estate Marketing

Hometrack Real Estate Marketing — providing professional real estate photography services from Baltimore to Washington and most cities in between.