Problem Statement:

Regret Buys (fashion)

What is regret buys? It is a feeling of remorse and disappointment when items bought home turned out to be not as suitable or up to expectation. In my users cases are fashion items such as clothes, shoes and bags. Unloved items are often thrown aside to collect dusts and never to see the light of day. It is a waste of money and takes up precious space in the wardrobe.

Solution Statement:

Prevention: Regret Buys

It is better to try to keep a regret buy from happening than it is to fix the problem once it has happened. The main culprits of regret buys as identified by affinity diagram are

  • Following trend blindly (I will be focusing in solving this problem)
  • Impulse buy
  • Difficulty finding matching apparel at home

An app will be design in mind to tackle the problem of following trend blindly. It will educate the users on what is suitable for them and aid in choosing the right apparel for them according to their body size, occasion and weather. The recommended dressing may be bookmarked for future reference and call upon when there is an urge to buy unsuitable items.

Tools I Use to:

Define Problem Statement

Hypothesis – I came out with assumptions base on the complaints that I used to hear from my friends and co-workers. I began asking my classmates if they had similar pain points. Then I narrowed down to 3 pain points which helped to set direction for the interview.

User Research – How, When, Where What and Why. I came up with 10 questions for the interview utilizing what I had learn in class to keep the questions open ended and unbiased. After my first round of interviews with 3 users (Sugathri, Leslie and Chloe), I discovered similar behavior among them, but each motivation was different. I got home to analyze my voice memo data and refined my 10 questions to between 5 to 7. I interviewed 2 more users the following day (Ingrid and Deniese) and Sugathri again.

At this stage, I got a feeling that my hypothesis and the final outcome would be different. I told myself to welcome whatever results because I am glad that I had read deeper into the subject and not just the surface. I am excited throughout the process because I always believed that research plays an important part of the project.

Affinity Diagram I decided to use Ingrid, Deniese and Sugathri research data for the diagram because of their close age group. I wrote down all their pain points in the form of quotes and tried to organize them accordingly. It took a few tries to figure out the essence among the sets of qualitative data.

I had difficulty identifying the key words for the problem statement. 
This was the hardest part of the project for me. Dealing with only texts 
was something not easy as I am a graphic driven person. Thankfully, the lecturers were there to guide me. I had to practice more to get the hang of it for future projects.

Focusing on the group with longest data point to find the essence.

Tools I Use to:

Solve Problem Statement

Sketches of Workflow – With the help of lecturers, the problem statement was archived and design direction was set. I moved on to create the workflow with much enthusiasm. I took into consideration the ten principles for good design philosophy from Dieter Rams whom I admired and added some of my thoughts into it which was playfulness. So I decided to add shake as a fun element.

Storyboard and Prototyping – I learn that a good workflow chart was essential to a smoother designing process. I used low fidelity prototype drawn on paper along with the storyboard to gain feedback from my classmates. Most feedback came from the users that I had interviewed. Feedback includes types of category for the customize filter and how many picture to show per page. The storyboard helped them to visualize the usability of the app, most of them were delighted by the shaking feature.

The interactive prototype here:


Feedback Time!

After the presentation, There was a classmate that was interested more advance features for the app and I believed that there are many room for improvement can be done. Who knows one day this can be made into a real app. I think this project is a small starting point for our class’s journey in discovering emphatic design. Identify latent customer needs through observation and research.

I hoped to one day design product or service that can contribute to the society, yet at the same time not isolating individuals.

The End.

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