$147B will be spent by brands on sports sponsorship and activation in 2018.
The sponsorship industry has been growing at the rate of 4% — 5% every year for the past 5 years and 70% of the total sponsorship spend by brands in 2018 is expected to be made in sports. With the sports sponsorship industry poised to grow exponentially each year, measuring a brand’s return on investment (ROI) or return on objectives (ROO) has become paramount today.
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