Hookit2018 Year in Review: Sports PropertiesWhich athlete/ team/ league came up on top?Mar 23, 2019Mar 23, 2019
HookitBrand All-Stars of the NBAAt the informal halfway point of the 2018–19 NBA season, Team LeBron faced off against Team Giannis at the 2019 NBA All-Star game. Not…Mar 19, 2019Mar 19, 2019
HookitSuper Bowl LIII: Social Media Sponsorship ResultsThe highly anticipated Super Bowl LIII ended with the New England Patriots taking home their third title within the past five years by…Mar 1, 2019Mar 1, 2019
Hookit2018 Year in review: Brand sponsorshipsSports have always had the innate ability to enthrall fans worldwide, providing unadulterated entertainment, and a place to be a part of…Feb 1, 2019Feb 1, 2019
HookitHow technology companies are leveraging sports sponsorships to grow their brandSports sponsorship has always been an attractive option among a wide variety of brand categories, be it food and beverage or financial…Dec 17, 2018Dec 17, 2018
HookitWhich brands have the most effective sponsorship portfolio?Data and analytics are ever present in our world today. At every point in a consumer’s journey, data is collected — be it a purchase…Dec 6, 2018Dec 6, 2018
HookitSponsorship METRICS that matterEssential KPIs and metrics for brand marketers evaluating their sponsorship portfolioNov 14, 2018Nov 14, 2018
HookitPerformance-Based SponsorshipsHow data is changing the world of sponsorshipNov 7, 2018Nov 7, 2018
HookitThe most marketable female athletes 2018An in-depth look into the female athletes among the SportsPro 50 most marketable athletesOct 23, 2018Oct 23, 2018
HookitSponsorships in esports — A guide for brand marketers by HookitBuy low, sell high. However, many miss the opportunity to buy low while they siton the sidelines and wait to see if that risky opening willOct 16, 2018Oct 16, 2018