As the late, great entrepreneur and motivational speaker Jim Rohn once said: “Success is 20% skills and 80% strategy. You might know how to succeed, but more importantly, what’s your plan to succeed?” When it comes to your content strategy, it’s hard to find a phrase that rings truer than…

Let’s face it, blogging is tough, especially when you’re just starting out. First, you’re greeted by the unwelcoming and often intimidating world of SEO, with all of its fancy acronyms, jargon, and keyword kerfuffles. Secondly, you’re left to navigate the likes of WordPress and other website builders to find a…

Whether we know it or not, like it or not, our lives have been taken over by algorithms. And while we can’t physically see them working in the world around us, you better believe they are out there. The scary thing is; most of us have no idea to what…

One of the 7 Elements of the SEI Score is Identity. Within Identity, we measure a range of factors that contribute to speed and performance of your website — which contributes to the experience your visitors have on your website. Some of this score draws on Google’s Web Vitals so…

Most of my business as the Mad Scientist comes from SEO so you’d expect me to say that SEO is the most important part of your Google presence, right? WRONG. …