It is with immense pleasure that we want to announce the launch of HornOK, which is an online e-commerce portal for buying and selling of commercial vehicles. Many of you might already be aware that we have been working hard over the past year to be able to get to where we are today and be ready to move forward with this exciting new venture. We would want to take this opportunity to explain the problem that exists in the current market dynamics of pre-owned commercial vehicles and how we, at HornOK, plan to tackle it.
The market for pre-owned heavy commercial vehicles operates through local networks and mouth to mouth channels. The supply is fragmented and localized. There is a high turnaround time for buying and selling vehicles. It usually takes 3–4 weeks to acquire a vehicle and in some cases, up to 6 weeks to find the right buyer. The market has nearly zero financial transparency in vehicle valuations. Less influential participants are frequently strong-armed into making sub-optimal deals.
Thus, to tackle these problems, we, at HornOk, have created an online marketplace for pre-owned heavy commercial vehicles. HornOk aims to increase discoverability of the commercial vehicles being sold, defragment supply and demand by enabling vehicle hubs to interconnect & increase market transparency of vehicle valuations. While we act as a central trust provider to bring financial transparency and protection from fraud.
We are well aware of the current economic difficulties present within our sector and this will mean that we need to get extra creative and aggressive in our sales methods and marketing ideas. But tough times are for us to get tougher and not use the current climate as a negative block but rather as an energizing spring board for new ideas with our new company.
The onus of carrying out the tasks of an CTO lies in the safe hands of Diwank Singh Tomer, a former Thiel Fellow Scholar. While Nitin Bansal, an alumni of Delhi University would take responsibility of handling the sales end of the firm. Assisting him, would be Vishal Singh, an alumnus of Calcutta University. With over six years of on-hand practical experience in the field of logistics, Vishal remains one of the coveted assets of our firm.
We warmly invite you to use our site and recommend any tweaks/suggestion as you might deem fit.
Here’s our entire team during their trip to Lansdowne with our chief happinesss officer Laddu.
You can visit us at: https://www.hornok.co/