Richard Nevins
Self-Facilitating Media Node. Cosmopolitan World Traveler. Over-Educated Know-It-All. Digital Influence & Measurement Geek. Digital Manager at @WeberShandwick.
Why are you doing what you’re doing?
Take a moment and think about what you’ve doneDespite the hand-wringing of community managers and content marketers over recent changes to Facebook’s distribution algorithm, I actually think that the organic reach-pocalypse provides a great moment for brand pages everywhere to reconsider their social media tactics. Why are you doing what you’re doing? It might be a deceptively simple question, but think about it. Why are you doing it? Are you “engaging in conversations” or “curating content” or “building community”?Richard Nevins2 min read