Tokens can be (and should be) so much more than just financial instruments and price appreciating assets. — While not new, “Open Edition NFTs” are one of the hottest topics in web3 right now. Simply put — an open edition mint is when there is an unlimited supply of tokens for some predefined period of time (can be forever). This concept is controversial depending on how you view…

Tiffany & Co x CryptoPunks worked on custom jewelry and NFTs. — The web3 space is not simply defined by “launching an NFT” or “building a cryptocurrency”. Yes, tokens are a key feature of this movement, but launching your own token is not the only way to get involved. In the past, traditional brands rushed into web3 — maybe taking on risks…

As it stands today, privacy is not a benefit of public blockchains. — Often times, you will hear people say we need to move everything to public blockchains because they are decentralized and private. I’m here to help you understand why that rhetoric is incorrect. Blockchains are a powerful enabler to get multiple parties to come to a single source of truth on…

This title is buzzword mania, but the opportunity is not. — If 2021 was the year NFTs and Web3 came to the mainstream, 2023 will certainly be the year that Artificial Intelligence (AI) gets its moment in the limelight. With a quick internet pulse check, you’ll see: crypto influencers becoming AI influencers overnight, people decrying the end of Google search, a…

Cha Cha Matcha is launching a natively blockchain-based loyalty program with partner Hang. — In the traditional brand space, most of the activity around “loyalty” that we are seeing isn’t full-blown loyalty programs. Brands like Miller Lite launched activations, Mercado Libre launched coins as part of its loyalty program, Starbucks launched tokenized rewards, and ShopNEXT, in collaboration with Visa, launched tokenized points.

Managing the customer relationship from a single source. — In my recent blog, I wrote about the business opportunity that exists for brands exploring “Loyalty in Web3”. In today’s post, I’m going to talk about a key software tool, Customer Relationship Management (CRM), which will help to enable new forms of loyalty. Very quickly for those that don’t know…

Tokens are the entry point to evolved consumer engagement. — Loyalty is the hottest topic on the traditional enterprise side of web3 today. The past three to six months have seen an exponential increase in activity focused on loyalty initiatives, powered by tokenization. Just to name a few… Starbucks officially launched their Odyssey program SailGP launching loyalty program that bridges…

Autograph worked with Tom Brady to launch full season NFTs — Last year, I wrote a blog post about an exciting evolution for branded tokens — “Dynamic Tokens”. Please read for more details, but to quickly summarize here: Dynamic Tokens are a form of token that can update/mutate over time to become something new, based on data inputted from pre-defined factors. …

I am bullish. — In February, I am moving back from the United States to Hong Kong. With the country opening after a lengthy pandemic phase, I couldn’t be more excited for the web3 opportunity that lies ahead for Asia’s World City. There are a number of factors that make Hong Kong an attractive…