Sean F. HosleyBlockedUnblockFollowFollowingWebsite conceiver. Logo drawist. Food snob. Sports nerd. Stat geek. Contrarian. Thoughts sponsored by beer and BBQ.May 19, 2016We have character, and character is good, but the moment that we let character overwhelm the content, the game is lost.Words are hardSlack1.2K31So many brands fail to understand when to turn the brand voice down (and when to turn it off).