Email security is important for everyone, but it should be a top priority for business owners. Hackers with criminal intent target personal email accounts, but they put more effort into compromising business email accounts. From their perspective, with access to a business email account, there’s more to steal.

If you own a small business, you must take email security seriously.

There’s one move that will address a large portion of your email security needs-opting for a managed email hosting service. After a brief discussion of the risks involved in an email breach, we’ll go over how a secure hosting plan…


If this year has taught us anything, is that having a reliable online channel that continuously generates leads for our business is the way to go. And in this Google Ads guide, we’ll try to convince you that this might just be the one.

Businesses see an average of $2 in revenue for every $1 spent on Google Ads. The platform’s reach is nothing short of astounding. The Google Display Network alone, which includes Gmail, YouTube, and other Google partner platforms, serves 6 billion impressions, or ad views, every day. …


As a small business owner, there’s always something new to learn. Whether you’re a seasoned entrepreneur or just starting, learning a new skill can massively boost your business’ potential — and taking a small business management course is a great way to do just that.

There are dozens of online management courses available for small business owners, catering to different curriculums, budgets, and time schedules. Some of the best online courses are totally free to sign up to and will teach you invaluable skills and tricks to implement in your business and guarantee results.

We’ve put together a handy list…


Picture this: You just moved to a new home, and you’re looking for a new set of armchairs. Your best options are three local businesses, so you go to their online stores to browse their catalog and eventually make a purchase. But, when you visit one of your favorite stores, you click the link to the “Armchair” category in their menu, and it takes you to an error page. You don’t get a carefully curated selection of great armchairs, you just get a 404. What happened? You just clicked on a broken link.

A dead or broken link is a…


There are many important decisions to make when taking your business online — choosing a web and email hosting provider is one of them.

There are dozens of hosting providers out there, covering all bases and budgets. Some businesses choose to use the same host for both their website and email, while others opt to use different hosting providers for each. Though there’s no right or wrong answer when it comes to picking your host, the size and the budget of your business will often determine what option you choose.

If you’re deliberating whether to use the same website and…


TikTok, the raging social media platform, has been around since 2018, but is gaining mainstream traction fast. Everyone from celebrities to teens to cool grandmas are on TikTok — but just how much can entrepreneurs get from using TikTok for business? On the surface, the platform seems like a place for funny lip-sync videos, not a place to showcase products and services. However, there’s much potential for small businesses to use TikTok and reach their audience in a fun and creative way.

What is TikTok and why should you care?

TikTok bills itself as the place for short mobile videos. Imagine an Instagram for videos or a short-form…


Not all businesses require the same level of web hosting resources. If a start-up anticipates rapid growth or an established business outgrows its hosting, in many cases, they opt for VPS (Virtual Private Server) hosting. Dedicated storage, RAM, and CPU resources are allotted in a virtualized server environment, providing more stable, predictable, and scalable web hosting. Today we’ll take a look at the choice between a private Linux server vs Windows server, and why this choice matters in the first place.

First thing’s first: These two popular operating systems, Linux and Windows, power over 60% of all websites, and many…


Have you ever visited a business’ website and clicked on a link…only to find that it didn’t take you anywhere? Broken links are incredibly frustrating to deal with as customers, especially when you’re looking for more information about a product or service you’re interested in. Did you know broken links not only annoy your customers but adversely affect your SEO too? If you’re using a WordPress hosting service, you already have access to tools to improve your SEO. However, you’ll need to pay special attention to broken links, so you don’t frustrate users and negatively affect your search ranking. …


Email marketing is the most effective way to engage customers and prospects. There are over 5.6 billion active email accounts, of which 3.9 billion are checked by their owner every day. Today, we’ll look at the most important email marketing stats for 2020.

Marketers and small business owners can’t ignore a communications channel used by so many people, especially when this customer outreach channel is so cost-effective.

Email marketing generates $38 for every $1 spent. Small businesses must carefully allocate marketing dollars. …


When running a business, you wear many hats. Having to be a web designer and developer may not be one of them. That’s why using a website builder with built-in themes can save you time and headaches. All of the heavy lifting will be done for you: all you have to do is add in your content and select a few custom images. Picking a web design theme for your site can be difficult, but we’ve gathered the top ones for each niche from the HostPapa Website Builder, so you have everything you need at your fingertips.

Web design made easy with HostPapa Website Builder

The job of…

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