Choosing a domain name is similar to choosing a brand name — it requires a lot of thought and consideration. An expert or business site is one where the basic role of the site is to encourage business exchanges. Your domain name is your identity on the web; you want to make sure you choose a name that not only fits your business, but is also easy to find and promote. Purchase domain name, you can offer things specifically on the web; however the outcome is the same. Your brand is important, and your domain name is the foundation upon which your online brand will be built. Your domain name is how users will search, remember, and know your company online. In both social media and search engines, the domain name is the primary way by which users can identify where the link will lead.
Alt: Domain names guidelines
Caption: Domain names guidelines
Description: Domain names guidelines
Ø Which keyword in your domain name?
Ø How to make it simple.
Ø How to make it reliable.
Ø Location name is really important in domain name?
Ø How to make it pronounceable.
Ø Which Domain Extension Is the Best One?
Ø Tag line key benefits.
Which keyword in your domain name? –
Assuming you’re not going for a company branded URL mycompany.com you want to find something that ideally targets keywords relevant to your industry (For example, if you are a real estate business, things like “real estate” or “homes for sale” may show up in your domain). Target your business related keywords in domain name, see in fig.
A shorter name is useful for verbal publicizing on the web and disconnected. Clients can without much of a stretch recall the URL and in this manner will probably pass it on and come back to the site.
How to make it simple -
If you need to profit on the web, attempt to keep your space name as short as could reasonably be expected. In the online world, the decisions of where to shop and get data are overpowering. A shorter name will in a flash be significant. It is constantly less demanding to recollect short words and expressions.
Length matters because of the processing fluency stuff we talked about before. But the fewer characters a domain name has, the easier it is to type, the easier it is to say, to share, the less it gets shortened on social media sharing platforms and in search results. So, when you’ve seen those long domain names, they get compressed, or they might not show fully, or the URL might get cut off. Therefore, short as possible. Shorter is definitely better.
How to make it reliable -
Simple to speak, if you need a short name, you should be exceptionally inventive. It is perfect satisfactory to make a name without any preparation, yet it must sound like a genuine word when you attempt to state boisterously.
This is a simple approach to think of those little words that you can use without losing the importance of what you’re attempting to state. You can likewise pick a more extended word yet abbreviate it or utilize acronyms as it were. When you settle on a space name, say it so everyone can hear a couple times. In the event that it doesn’t sound right, backtrack to the lexicon and attempt once more.
Location name is really important in domain name? -
If your business focuses on a geographic region, try to put the location into the name of your domain. If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember
How to make it pronounceable -
If you need a short name, you should be exceptionally innovative. To be inventive and important make sure that your area name is anything but difficult to announces. It is perfectly sufficient to make a name starting with no outside help, yet it must sound like a genuine word when you attempt to state so everyone can hear. Any three or four syllable term will do a long as it effortlessly moves off the tongue.
This is a simple approach to think of those little words that you can use without losing the significance of what you’re attempting to state. You can likewise utilize a lexicon to think of extra words. You can likewise pick a more extended word however abbreviate it or utilize acronyms as it were. When you settle on a space name, say it so everyone can hear a couple times. In the event that it doesn’t sound right, about-face to the lexicon and attempt once more.
Which Domain Extension is the Best One?
Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension is far and away the most popular, but it can be tough to get a short and memorable .com domain name because it’s been around for so long. A crowd of new generic top-level domains — like .photography, .nyc and .guru — offer a great opportunity to register short and highly relevant names.
Here are some other top extensions and how they’re often used:
ü .co : An abbreviation for company, commerce, and community.
ü .com : Commercial Sites
ü .info : Informational sites.
ü .net : Technical, Internet infrastructure sites.
ü .org : Non-commercial organizations and nonprofits.
ü .biz : Business or commercial use, like e-commerce sites.
ü .me : Blogs, Resumes or Personal sites.
Tag Line Key Benefits
An interesting, professional tag line can bring you more word of mouth advertising than you can ever buy from a search engine company. Tag lines are the work horses of the marketing industry. Tag line represents vision and mission of the business in front of customers. It will bring your name into random conversations in newsgroups, newsletters and casual conversations. This can help you save money on paid advertising and create the ultimate viral marketing campaign without very little effort. When you launch your unique product in the market, competitors can copy its technology, its design and its features and so on, but the one thing that the competitors can never copy is the tagline of the business. In other words, in this case the tagline is the brand itself that the competitors cannot copy. Therefore, if you are going to launch a new product in the market, then you need to select a tagline that best represents your brand and product features so that the competitors are not able to deceive the customers by offering them a product like yours.