Tristan Adam HothamBiden’s organic Facebook campaign is behind Clinton’s, while Trump is surpassing his 2016…Analysing 4499 posts from equal campaign periods before the 2016 and 2020 Presidential Elections, the data shows that Biden is trailing…Nov 15, 2020Nov 15, 2020
Tristan Adam HothamLabour’s northern pivot in their advertising — how it happened and failedThe party was in stasis after leaving open their northern heartlands.Dec 16, 2019Dec 16, 2019
Tristan Adam HothamThis time its different — How has Labour and Conservative targeted advertising changed from 2017…Using unique adverts created (n = 271) by the Conservatives and Labour across 2017 and 2019 (unique = duplicates by body text removed) we…Dec 16, 2019Dec 16, 2019
Tristan Adam HothamTories used Facebook to stoke fear of Corbyn’s “tax on pensions”A slew of Tory ads targeted people approaching retirementDec 16, 2019Dec 16, 2019
Tristan Adam HothamCopy, edit, upload. The hybrid media system in action across the 2019 General ElectionSocial media has reshaped political campaigning. The content parties use for their targeted and organic online communications now has…Dec 16, 2019Dec 16, 2019
Tristan Adam Hotham‘Edit the Win’How parties reusing broadcaster content fans the flames of polarisationDec 12, 2019Dec 12, 2019
Tristan Adam HothamHoney in our ears?What are the parties telling us via their targeted adverts?Dec 11, 2019Dec 11, 2019
Tristan Adam HothamBrexit, NHS and leadership.What topics are the parties using in their 2019 targeted ads?Dec 7, 2019Dec 7, 2019
Tristan Adam HothamWe need to talk about A/B testingBrexit, attack ads and the election campaignDec 5, 2019Dec 5, 2019
Tristan Adam HothamIs Workington Man actually Workington Woman?Tory think tank Onward released a report on the 30th October detailing an important new voter group labelled ‘Workington Man’. Like Mondeo…Dec 5, 2019Dec 5, 2019