30 Most Visited Websites on the Internet in 2018

Have you ever wondered which are the top 30 most visited websites in the world?

Right now there are 40 websites in the world that have more than 1 billion visitors per month and a few that will reach this milestone in a few months.

In this detailed article, you’ll find the top 30 most visited websites in the world based on the information provided by Similar Web. For every website from this list, you’ll find the most import information like:
– brand’s original country,
– category,
– total visits per month,
– average visit duration,
– pages per visit,
– bounce rate
– the number 1 traffic source.

If you have a friend or a colleague who is asking you: who are the most visited websites in the world in 2018? …you don’t have to answer anymore, just send him/her this article’s link.

Top 30 Most Visited Websites in the World

1. Google.com

  • Country — United States
  • Category — Search Engine
  • Total Visits — 42.46 billion (monthly visits)
  • Average Visit Duration — 00:08:52 minutes
  • Pages per Visit — 9.05
  • Bounce Rate — 31.44%
  • Number 1 Traffic Source — Direct (86.79%)

Now, make no mistake here. Visited by the millions on a daily basis, this is definitely the number ONE website which is the most visited in the world. Google allows you to do seriously, anything under the sun. From finding for articles to discovering the latest news, Google got it all under one roof.

2. YouTube.com

  • Country — United States
  • Category — Video
  • Total Visits — 23.35 billion (monthly visits)
  • Average Visit Duration — 00:21:24 minutes
  • Pages per Visit — 9.62
  • Bounce Rate — 27.30%
  • Number 1 Traffic Source — Direct (71.12%)

Can anybody raise their hands for not knowing YouTube? Kids and adults alike, all of us know what YouTube is. Do you know that on average, people are watching around two hours of YouTube daily? Of course, YouTube is apart from the big G’s group.

3. Facebook.com

  • Country — United States
  • Category — Social Network
  • Total Visits — 22.30 billion (monthly visits)
  • Average Visit Duration — 00:12:23 minutes
  • Pages per Visit — 11.70
  • Bounce Rate — 27.02%
  • Number 1 Traffic Source — Direct (79.88%)

Facebook is already a household name in every country in the world. Home to a billion logins a day, we use Facebook for both leisure and business. Thanks to Mark’s brilliant idea back in February 2004, Facebook had transformed our lives in many ways.

4. Baidu.com

  • Country — China
  • Category — Search Engine
  • Total Visits — 10.45 billion (monthly visits)
  • Average Visit Duration — 00:07:37 minutes
  • Pages per Visit — 8.40
  • Bounce Rate — 37.61%
  • Number 1 Traffic Source — Direct (81.46%)

Baidu sits in the fourth spot and it comes as no surprise. For a country (China) which is highly restricted especially in terms of digital information, users in China use Baidu as if it is the Google of China. According to SimilarWeb, users spend an average of 7.37 minutes a day.

5. Yahoo.com

  • Country — United States
  • Category — Search Engine
  • Total Visits — 4.59 billion (monthly visits)
  • Average Visit Duration — 00:06:26 minutes
  • Pages per Visit — 6.44
  • Bounce Rate — 36.53%
  • Number 1 Traffic Source — Direct (76.50%)

No, Yahoo is not dead (yet). There are still many people who use Yahoo on a daily basis and you will be surprised. Started back on March 2, 1995, Yahoo had lost most of its traffic to Google but is still able to maintain it’s ranking with constant innovation over the years.

6. Instagram.com

  • Country — United States
  • Category — Social Network
  • Total Visits — 2.67 billion (monthly visits)
  • Average Visit Duration — 00:06:40 minutes
  • Pages per Visit — 16.73
  • Bounce Rate — 35.66%
  • Number 1 Traffic Source — Direct (60.53%)

Another social media platform, Instagram is fast becoming one of the most visited websites in the world. Nearly every mobile users use Instagram daily and the success of Instagram is proven with the acquisition from Facebook. Did you know that the number of users on Instagram is growing by the day?

7. Twitter.com

  • Country — United States
  • Category — Social Network
  • Total Visits — 3.92 billion (monthly visits)
  • Average Visit Duration — 00:09:22 minutes
  • Pages per Visit — 7.74
  • Bounce Rate — 29.61%
  • Number 1 Traffic Source — Direct (45.49%)

Finally, another social media site on the top 30 most visited website in the world. Twitter has recently dropped in ranking due to the popularity issue. However, they are still struggling to maintain the position in this competitive industry. Did you know that Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams?

8. Xnxx.com

  • Country — France
  • Category — Adult
  • Total Visits — 3.10 billion (monthly visits)
  • Average Visit Duration — 00:14:34 minutes
  • Pages per Visit — 11.12
  • Bounce Rate — 18.75%
  • Number 1 Traffic Source — Search (62.34%)

9. VK.com

  • Country — Russia
  • Category — Social Network
  • Total Visits — 2.39 billion (monthly visits)
  • Average Visit Duration — 00:16:43 minutes
  • Pages per Visit — 22.51
  • Bounce Rate — 24.95%
  • Number 1 Traffic Source — Direct (79.44%)

This two letter word is an online social media network from Russia and social networking service. It is available in several languages but it is especially popular among Russian (speaking) users. It was founded back on January 19, 2007, by Lev Binzumovich Leviev, Pavel Durov, Nikolai Durov and Vyacheslav Mirilashvili.

10. Wikipedia.org

  • Country — International
  • Category — Encyclopedias
  • Total Visits — 5.33 billion (monthly visits)
  • Average Visit Duration — 00:03:39 minutes
  • Pages per Visit — 2.86
  • Bounce Rate — 58.62%
  • Number 1 Traffic Source — Search (88.31%)

Wikipedia is visited by the billions daily and it makes all the sense. It is a freaking dictionary on the Internet! Apart from that, it is important to note that Wikipedia is one of the best-linked websites (in terms of search engine optimization) and users spend approximately 4.11 minutes there a day. Did you know that Wikipedia started on January 15, 2001, by Jimmy Wales and Larry Sanger? Also, Wikipedia is now available in 299 languages and increasing by the month!

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