Small Cap Coins like HoToKeN with Big Value Propositions Chipping Away at Bitcoin’s Market Cap
Degrading Value of Bitcoin
The idea above is only reinforced by bitcoin’s proven weakness at meeting its own goals. As problems with its fungibility, speed, and costs are highlighted, coins that successfully solve a real problem look that much better. Initial coin offerings for smarter solutions get lots of attention and receive a proportional amount of funding, such as HoToKeN — an innovative cryptocurrency used in Asian retail leader HotNow’s discount platform. Coins such as HoToKeN, which can demonstrate value that isn’t related to fiat money whatsoever, contrast with those like bitcoin, which put a premium on their value instead of their utility. Merchants incentivize grassroots marketing activities from their customers with HoToKeN, who will then turn around and use it at the business itself.
