HotwireStop talking about millennialsAge is just a number, so why do we rely on it so heavily in marketing campaigns? Our obsession with age is most evident whenever we turn…Dec 16, 2015Dec 16, 2015
Hotwire2015: the year of choose your own contentBusinesses are spending more time and money than ever before on generating content. We are drowning in a sea of pithy blogs, in-depth…Jan 13, 2015Jan 13, 2015
HotwireinPublic Relations and MarketingWe need data in PRIf creativity lets the PR industry down, then perhaps it’s time to bring data into the equation.Apr 1, 2014Apr 1, 2014