Top 5 Reasons Your Business Should Be On iTunes

When someone suggests to business owners about creating audio podcasts of their businesses on iTunes, the idea does not sound impressive at all. This is because people generally think that iTunes is a music or television tool. Who will use iTunes to search for different businesses, right? If you are a business owner who thinks this way, prepare yourself for a major revelation.

The reality is although some people do use iTunes as a tool for downloading music and movies and for watching television, a large number of people also download podcasts related to businesses through iTunes. As a user, it is extremely easy to subscribe to a podcast and all the new episodes of that podcast will be automatically downloaded as well. Once downloaded, users can listen to the podcast on their PCs, laptops, or on their mobile phones.

iTunes has a user base of more than 16 million users. So, don’t you think a handful of them will be interested in listening to business-related podcasts or to learn about different ways to effectively market their businesses through podcasts?

If you are still not convinced with the idea of business podcasts on iTunes, let us give you 5 amazing reasons to believe that podcasts can actually help your business.

1. It is completely free- The best thing about getting your podcasts on iTunes is the fact that it is completely free. While you will be required to go through some technical stuff to create an account and upload podcasts,once created, it is completely free. Moreover, if you are finding it difficult to set up the account, you can always contact the Customer Service of iTunes for help. These podcasts can be used as a free medium to market your business.

2. More than 16 million users- More than 160 million people from all over the world are using iTunes. There is no denying to the fact that only a small number of people will be actually interested in listening to business podcasts;however, even a small number from 160 million can have a substantial effect on your business.

3. Reaching audience that cannot be reached otherwise- iTunes has an abundance of content in the Podcasts section. As a result, people frequently use it for searching different things. While most of your marketing campaigns might only be focusing on the target audience, with the help of these Podcasts, people whom you have never thought of targeting could end up reaching your business.

4. Perception- Go to the Podcasts section in iTunes and search for your business niche there. If you see that many podcasts are already available there, this creates a perception that you are missing something of what the other businesses are already reaping benefits. And if there are no podcasts for your niche then you will be the first one to do so and this will create a perception that you are leading your niche.

5. Creating better connections- Two-way communication is the best way to create a deeper bond with anyone. But as a business-owner, it is not always possible for you to have a two-way communication with your audience. However, a one-way communication, like a Podcast, can also benefit your business. The audience will be able to hear the authenticity and passion in those podcasts, and this will enable the customers to build a deeper connection with you and your business.

Remember that it will take some time to get some followers on iTunes. Your job is to stick there and continue creating podcasts at regular intervals. Soon, you will be able to see the results. If you are stuck with anything on iTunes, you can always get in touch with the iTunes customer service and they will be glad to help you out.

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