Heads Up! on Houseparty

Jan 17, 2019 · 2 min read

The party gets more fun with The Ellen DeGeneres Show

Heads Up! is everyone’s favorite IRL party game — top 5 in app charts for the past 5 years! It’s fun, social, and can only be played together. To extend the fun of the Heads Up!, The Ellen Degeneres Show naturally partnered with Houseparty to bring the IRL experience online.

Houseparty brings people together, no matter where they are. We’re the face-to-face social network bringing friends together for live video hangouts. Now, with the Heads Up! game available in app, we’re introducing a new way for users to spend time together and an under appreciated way for social networks to make money; from the value-add of shared experiences.

Heads Up! on Houseparty

Houseparty only works when people are online together. There’s no liking, commenting, or scrolling. Instead, the Houseparty experience brings empathy to online communication by requiring in-the-moment conversations and facilitating casual “drop-ins” from friends. The partnership with The Ellen DeGeneres Show gives our users the opportunity to play Heads Up! together even when apart.

Monetizing through experiences, not user data

Houseparty users can access Heads Up! for free in the latest version of the app. Everyone gets 3 decks for free (the #trending deck is updated weekly), and can purchase additional decks with wide-ranging topics from “#trending” to “Just Kidding.”

In taking this path towards monetization, our business model provides direct added value to our users. We want to offer better experiences for people, not turn our users into a service for us.

Whether snowed in, away from home, or just too cozy to leave bed, here’s another way to bond with your closest friends when you can’t be together!

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