User interviews are one of the most useful research methods to gather rich qualitative data. To get the most out of the research, use a topic map in the user interviews to make the session more conversational and natural.
A topic map is a mind map with a list of interrelated topics to facilitate a discussion between the researcher and the participant during a user interview. These topics revolve around your subject of interest and branches out to related subtopics.
Forming a team takes time for the levels of trust and understanding to grow, and for individual quirks, nuances, strengths and weaknesses to be accepted and embraced. Through high-intensity activities in a Design Sprint, organisations can quickly build a team to focus on a challenge and deliver effective results within a Sprint.
A Design Sprint is a time-constrained process that uses design thinking to rapidly bring new products, services, or a feature to the market. It brings together a team of experts to solve big challenges and compresses potentially months of work into a few days.
Psychologist, Bruce Tuckman describes…
As a solo designer in my company, you may think UX design documentation isn’t important. Since I made the design decisions, I should know why a particular design was picked. However, will I be able to remember them six months later?
Since I started with UX design documentation, I realised how it can include more people within my company in the design process.
UX design documentation is a collection of documents and resources covering all aspects of your product design. Documentation may include:
The most effective way of understanding if a design works, is to observe how people use it. During a usability test, we observe participants by giving them a task (or an activity) to do. Rather than ordering participants to “do task X” without an explanation, this short scenario sets the stage for the action and provide a context to complete the task. By writing good task scenarios for usability tests, we can test our products more robustly to collect the insights we need.
List down these user goals as potential tasks for participants to do during a usability test.
User interviews are one of the simplest and most effective methods of user research to learn about your users–they’re just conversations. While it may be simple, to have insightful conversations with users, you must learn how to ask good questions in user interviews.
The intention of conducting user interviews is to listen to our users; we want participants to speak more to dig deeper about their behaviour. To keep the conversation going and to get more insights into why users do certain things, use open-ended questions rather than close-ended ones.
An open-ended question allows a participant to respond in the…
The business model has always been an important part of accessing business profitability and scalability. With new startups ‘shaking up’ the industry, alongside changing consumer preferences, uncertain economies, and evolving technology, it is imperative to develop new, innovative business models. Leveraging a holistic UX strategy differentiates a business from its competitors by addressing unmet customer needs to create Blue Ocean innovation.
Blue Ocean Strategy, defined by authors Chan Kim and Renée Mauborgne, is a marketing theory in which a business enters a market with a product or service that has little or no competition. The strategy focuses on venturing out…
Intern: “What’s the difference between a customer journey map and a user flow diagram?”
Colleague: “It’s the scale.”
I overheard this exchange in my office the other day when my colleague assigned work to his intern. He explained about the diagrams, but by that time, my mind has drifted elsewhere to think of an answer to the question.
Customer journeys (or user journeys) and user flows are two tools commonly used in product or service design processes. Some people think they are the same, while others, like my colleague, think the user journeys cover a wider range than user flows…
Maybe this year was amazing; Maybe you would rather forget the last 12 months. But as we approach the end of 2019, grab this opportunity to conduct a retrospection on what you did and what you could have done better. Set aside time to reflect on 2019 and take actionable steps to make 2020 better.
Bring out your calendar app and look back at what you did in the year. Browse through your diary and read what you noted. What events happened? Where did you travel to? What were the highlights? Which events were memorable? When was the last time…
What happens tomorrow is designed today.
Artificial intelligence increasingly powers many real-world applications, from facial and image recognition to language translations and smart assistants. Companies are deploying AI in their operations from frontline services to in-house support functions, to achieve productivity growth and innovation. While AI promises benefits, it poses urgent challenges. Hence, we need to discuss designing ethically with AI.
According to Gartner, 25 per cent of customer service operations will use virtual customer assistants by 2020 (in six months’ time!). Management consulting firm McKinsey says that ‘AI has the potential to deliver additional global economic activity of around…
Looking back at 2018 and hoping for career advancements in 2019
2018 has been a great year for my design career! I made my switch from graphic design to designing for digital experiences (or UX design) in 2018; I learnt new skills and forged new connections; I turned 30 and became clear and positive about my career goals. What a year!
While the experiences I am sharing are personal, I hope the general themes and the quote nuggets below can help others to plot their own career advancements in 2019. Cheers to a great 2019!
My first step into the…