The most effective way of understanding if a design works, is to observe how people use it. During a usability test, we observe participants by giving them a task (or an activity) to do. Rather than ordering participants to “do task X” without an explanation, this short scenario sets the stage for the action and provide a context to complete the task. By writing good task scenarios for usability tests, we can test our products more robustly to collect the insights we need.
List down these user goals as potential tasks for participants to do during a usability test.
User interviews are one of the simplest and most effective methods of user research to learn about your users–they’re just conversations. While it may be simple, to have insightful conversations with users, you must learn how to ask good questions in user interviews.
The intention of conducting user interviews is to listen to our users; we want participants to speak more to dig deeper about their behaviour. To keep the conversation going and to get more insights into why users do certain things, use open-ended questions rather than close-ended ones.
An open-ended question allows a participant to respond in the form of a list, a few sentences or a long speech. …
The business model has always been an important part of accessing business profitability and scalability. With new startups ‘shaking up’ the industry, alongside changing consumer preferences, uncertain economies, and evolving technology, it is imperative to develop new, innovative business models. Leveraging a holistic UX strategy differentiates a business from its competitors by addressing unmet customer needs to create Blue Ocean innovation.
Blue Ocean Strategy, defined by authors Chan Kim and Renée Mauborgne, is a marketing theory in which a business enters a market with a product or service that has little or no competition. …