Pulling Fintech All Together

The key ingredients of all these new fintech products is awareness and distribution. In the Google era we did not see as many fintech solutions because the customer acquisition cost was so high and the cost of entering a regulated markets were exponentially high (regulation).

In a social boom and social leveraged world, regulations are slowly attacked with software and crowds and the cost of customer acquisition will eventually plummet. The best products will spread like wildfire and the tinder is not SEO from Google which can be bought, but done well organically takes time to simmer and wire itself.

The app install world can help get a product tested, launched and used at a fraction of 1999 costs, with Twitter and Facebook and soon even Stocktwits. The best lead gens of the future will not just be Google but the social networks and for fintech, the vertical social and expert networks like Stocktwits.

The ‘GLUE’ is the layer that makes all the pretty charts above exist and by next year that product graph will explode in many new directions and niches because of the social and global networks. Including them and factoring in which fintech companies use them best is a key point of analysis for future research.