We are excited to be investors in Whiff.
Whiff aims to deliver personalized perfumes.
I met the founder, Paul Trans, in San Diego about 5 years ago and he has been doing some amazing things around micro brands and ecommerce.
With Whiff Paul has created a scent sequencing strategy via a 90 day ($10 monthly) subscription that is dialing in people’s favorite scents.
In the era of influencer marketing and micro-brands, we are excited to work with Paul and his team.
It’s a unique, inexpensive and fantastic gift.
Originally published at Howard Lindzon.