Sustainability initiatives have been included in major corporations’ annual reports for decades, delineated by listed objectives, tracked by specific KPIs, and broken down by set target dates. While efforts to advance regenerative agriculture are starting to take up more space on these reports, the very tenets of the regenerative ag movement necessitate a different approach to measuring them. Long gone are the checklists of practices and adherence to regulated standards; regenerative agriculture invites innovation at every level.

If global food companies want to claim regenerative agriculture on-pack and actively fight against greenwashing, they need to embrace the holistic, place- and…

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