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It’s a number of things not the least of which is nothing is guaranteed, attention changes through time. We’ve become conscious of the lasting damage that young men endure when they crash their heads into each other at high rates of speed. The first game of the season we watched one of the league’s biggest stars take a number of blows to the head and stagger about without going through the concussion protocol. When you add in protests, NCAA football all day and in prime-time on Saturday, and our current entertainment consumption reality it hardly seems surprising.

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