101 Ways to Drive Traffic to Your Website
Marketing ideas for the shoestring bourgeoisie. — marketing ideas
You might be here: Home / Idea Center / Online marketing / 101 Approaches to Get targeted traffic to Your internet site
101 Methods to Push traffic towards Your internet site
Over 100 approaches to drive traffic to your web site, drive traffic to your site
One of many chief concerns we have as site owners is how you can drive traffic towards our websites. Without knowing getting increased traffic, how else can we read more leads, make more sales and continue to generate income?
There are a variety of the way to obtain more traffic, so I�ve collected their list of the most popular traffic-generation techniques. I�ve experimented with get them organized to the following categories:
Content & Article promotion
SEO & Search engine marketing tactics
Video Marketing & Podcasting
Email Marketing & Syndication
Advertising & PPC
Public Relations & Spreading the Word
Social Media & Bookmarking
Content & Article promotion
Start a blog or put in a blog to your site. Use WordPress. Tip: Don�t go with the free Weblog hosting offered by WordPress.com. It�s a watered-down sort of WordPress you can’t optimize!
Research your article keywords while using Google keyword tool. Target your blog posts and articles using these keywords. (Read The way to Add Keywords aimed at your website.) This will aid your content rank higher from the search engine results.
Update your internet site or blog frequently. 3 x each week is great. Daily is way better.
Write better headlines. Writing compelling headlines that convert into views is definitely an art. Make sure you review of your keywords and work them into your headline. Maintain headline congruent with all the webpage it describes.
Stay away from duplicating other posts and articles. Duplicate content articles are one of the big no-no�s according to Google and your site may be penalized or banned in case you are participating in this practice. Tip: If you�re hiring out your site content writing, guarantee the contractor knows the work they do must pass a plagiarism-detection tool like Copyscape.
When considering content on your website or blog, there are two strategies to consider: timely hot topics or evergreen. Hot topics-like world events, emerging technology or celebrities-will offer you a chance to talk with something which is on everyone�s minds, however those topics often cool-down and fade from relevance with time. Evergreen content-as the name suggests-is content that delivers timeless value, determined by principles that aren�t as more likely to change with all the public�s mood. A fantastic part of evergreen content brings traffic steadily, year after year, and produces a true focal point in your site.
Convert your blog articles to Adobe PDFs and provide them on Scribd.com.
Offer to guest post at other highly-ranked websites. Include your URL in your authors resource box (your description about yourself and ways to reach you for more information.)
Comment on other blogs in your industry or niche. You could make your comments thoughtful, courteous and employ a keyword or two. Are the link back to your website.
Similar to commenting on blogs, offer helpful solutions on Q&A sites like Yahoo Answers and Quora. Squeeze brief synopsis of your respective solution in solution to the issue you�re addressing and post the web link fully article (already posted in your website) when they want to learn more.
Join niche-related forums and give advice, seek advice, etc. Include links for your websites in your forum signature.
Offer a whitepaper that answers a standard challenge on your audience. Collect email sign-ups as a swap. Deliver your whitepaper automatically making use of your confirmation autoresponder.
Write a book. Include links to resources and to your own personal URL. Offer the ebook on the website.
Place your ebook into ebook directories for free or low-cost download.
Convert your ebook in a PowerPoint presentation and post on SlideShare.
Repackage your ebook for delivery for the Kindle, Nook along with other tablet platforms. Then offer it available through Amazon, Barnes and Noble, etc.
Add your blog posts to BlogCarnival.com. Host your blog post carnival to take contact with others within your niche while building the value is likely to site.
Form your blog post promotion network. Accept to retweet, mention, link you aren’t promote one member every week. (This implies 100% dedication from all of members to make it work. If your member begins falling documented on their commitment, they�re out.)
Article marketing. Submit your pithy articles to sites such as the following please remember to incorporate keyword links leading to your web site. (Read Marketing Mastery Series: 5 Steps to Powerful Article writing.)
Ezinearticles.com
Ehow.com
Hubpages.com
Articlesbase.com
Buzzle.com
Associatedcontent.com (now Yahoo Voices)
Suite101.com
Build a quiz or self-test that shows people something about themselves. Entertaining, informative or both, bring value through self-discovery. Though I am certainly biased, this is a good example I especially like: Branding 101: Discover Your Brand Archetype Quiz
Create a Squidoo lens. This is a assortment of original articles that link time for your internet site from the Squidoo page.
Add a forum or discussion group software to your website. (Keep in mind: It requires time, dedication and wish to grow a thriving community, but it can be well worth it.)
Offer regular webinars and communicate the schedule and topics by your website and mailing lists. Tip: Record the seminars and add them to a members area on your own website, or make sure they are available 24/7, thereby bringing even more value to your web page.
Offer a free of charge tool, template or software. When Hotmail was introduced, each message carried somewhat signature at the end of every email in spite of this �Get your free email at Hotmail�. The email system went viral, spreading naturally from inbox to inbox.
Need help getting posts out regularly? Engage a ghost-writer with an outsourcing service like iWriter, oDesk, Elance, etc.
Create a powerful infographic. When done well, infographics make even the driest material visually interesting, effectively grabbing and holding the reader�s attention of sufficient length to supply the message-and your URL.
SEO & Internet marketing
Use keyword-centric tags with your WordPress posts.
In WordPress, be sure to leave trackbacks turned on. Whenever you link to other webmasters, an email will notify your blog owners of the brand new link and they’re going to likely call at your site. They might even link back!
Install the Google Sitemap XML plugin for WordPress. It automatically sends updates to Google and other search engines like yahoo whenever you produce a new post, helping your material get indexed quicker. Don�t have a WordPress site? Use Ping-O-Matic to achieve the same thing.
Can�t utilize Google Sitemap XML plugin for WordPress* to make your sitemap.xml or robots.txt files (employed by Google and other search engines like google?) Utilize a sitemap generator like XML-Sitemaps.com.
Two words: Google Authorship. Push the button and obtain see your face to show up alongside your posts within the Internet search results. (Read Google Authorship: Ways to get Your Picture into Search engine Results.)
Install Google Analytics in your site and also look at it occasionally. It doesn�t have to be Google Analytics, however you are able to see how much traffic you�re receiving weekly and where any visitors are coming in from? How will you intelligently drive a boost in traffic to your web page if you don�t know what�s already in your favor?
Submit your site to look engines and look directories. Seems obvious, most folks don�t know where to start. Listed here is a set of many of the top search sites:
Google
Bing
Yahoo! Search
AltaVista
Excite
Go.com
HotBot
Galaxy
Lycos
Gigablast
Alexa Internet
Use the linkdomain command in the search engines (ex. linkdomain:marketingideas101.com). Even if this only shows a subset with the links contributing in a domain, it may provide you with an idea about how precisely your competition are receiving their rankings.
Research popular misspellings of one’s company�s name and the ones of your respective competitors. Buy those website names and forward these phones your website.
Find expired websites inside your niche that are still receiving traffic and buy them, directing them toward your internet site. Just for this, I propose Expired Domains.
Use a custom 404 page to help people discover the information they are seeking from your website if it moves or otherwise becomes unavailable.
Reciprocal linking campaigns with mid- to high-PR sites can provide a good start in your rankings and traffic. The top backlink can be a one-way, dofollow link from your high PR site. Also, if you�re just getting to grips with your web site along with low PR, then you’ve got to have some great content, otherwise your opt-in rate which has a reciprocal campaign might be low.
Join an online ring like WebRing. Advantage: Niche-related linking. Disadvantage: Uglies the site. (Much less of the disadvantage in the event you curently have an ugly site. If that�s true, begin!)
Pay a freelancer or company to generate obscene levels of traffic to suit your needs. Just stay away from abdominal muscles real chance even tho it’s a scam (Read How NOT to Drive Traffic Using Fiverr.)
Video Marketing & Podcasting
Read or confer with your ebook contents in the audio post or group of audio posts and place on BlogTalkRadio or iTunes.
Why only create audio posts of your respective ebook, blog post or information? Produce a video demonstrating exactly the same information and post to YouTube and Vimeo. Include backlinks to your website within your video description as well as in video captions. Tip: accomplished either by presenting the fabric yourself, hiring you to definitely present it, or by developing a video with similar to Animoto.
Marketing with email & Syndication
Link your blog along with your Aweber marketing with email account. Take signups for your newsletter, ebook or other promotional/informational offers. This will likely expand your emailing list.
Establish an RSS feed for your site. Blend it with FeedBurner.com. (Well.. the fact that was Feedburner. Google gobbled them up.)
Connect your Feed broadcasts in your Aweber marketing with email service. This may deliver your blog post posts in the enewsletter format to your email list. Set the mailing list to weekly or whatever is suitable for the posting frequency.
Email your current and past clients regularly. Inquire further with regards to their desire for new services and services (segment your list accordingly.) Send letters of appreciation, short polls, tips, client spotlights as well as other relevant correspondence to remain at the front of the minds.
In your enewsletter, don�t embed complete articles. Instead, display hook paragraphs with links fully articles on your own site. This permits you to gauge what topics are most critical for your readers.
Don�t stop with only offering your whitepaper from a newsletter signup confirmation page. Incorperate your Facebook, Twitter, Google+ profiles and links along with other websites you possess that complement.
Syndicate your site with Technorati.
Include your website URL within your email signature. (It�s a fantastic location to offer some of your social networking URLs also.)
Run a solo ad, whereby you make payment for you to definitely advertise your offer with their list. Take a look at list owners carefully here; all isn’t as it might appear. (Continue but be careful. Read Solo Ads Advertising: Why Solo Ad Scams Suck.)
Conduct a commercial swap. You have a subscriber list. Another marketer has their subsciber lists. Your offers align with each and every others� mailing lists. Another marketer sends your offer for their list and you also send their offer to yours. All things being equal, you both should call at your opt-in lists expand. (Get going at Safe-Swaps.com.)
Join venture with another marketer. Similar to a solo ad, you run your ad for their list, together with the difference being they get yourself a cut in the sales as opposed to choosing a flat fee.
Advertising & PPC
Run pay-per-click (PPC) ads using Facebook ads, Ppc or Bing Ads. Tip: Make your ad performance carefully at first. You are able to lose lots of money quickly in case you don�t pay attention!
Pay for banner advertising on other websites. Target websites in your niche, preferably. This can be a quick way to start out receiving qualified traffic.
Banner exchange. Much like reciprocal links, you accept to trade banner advertising to web owners. Aim for the identical or complementary niches.
Post free or paid ads on free classified sites like Craigslist, ClassifiedAds.com, and Backpage.
Begin a joint venture partner program and spread the wealth! Pay others in promoting you to their internet site visitors and e-mail lists by offering them a cut. Be sure to can track referred traffic correctly before rolling this out.
Publicity & Getting the news out
Offer to start out suggestion column for local media outlets. Involve some example column posts and know your pitch a long time before approaching publishers. Finally, make sure the publisher�s audience matches your individual.
Along precisely the same lines being an advice column, offer to publish an editorial. This really is similar to guest posting on someone else�s blog. By offering thoughtful insight into a standard challenge or current event, you bring value to the publication as well as a spotlight on your own efforts.
Write a compelling website article and post to free website article sites and native media outlets. Listed here is a short list of paid and free website article sites:
eReleases.com
Free-Press-Release.com
Free-Press-Release-Center.info
24–7PressRelease.com
1888PressRelease.com
PRBuzz.com
PRCompass.com
PRUrgent.com
Express-Press-Release.net
ClickPress.com
PR9.net
EcommWire.com
PRLog.org
I-Newswire.com
PressAbout.com
NewswireToday.com
PRLeap.com
PR.com
TheOpenPress.com
Are your offline marketing materials supporting your internet marketing efforts? You have to have your URL in your cards, flyers, brochures, letterhead; any and all stationary.
Pay a high school or pupil to place flyers along with your offer and URL out and about. Include college campuses, malls, grocery stores, houses, etc., provided that business proprietors are asked therefore long since the location is congruent (or neutral) with your offer. These locations needs to be places where your target audience frequents. Tip: Not sure those flyers won�t end up in the trash? In today�s chronilogical age of smart phones, pay for each image of the flyers as they�re placed.
Drive your URL all over town. Brand your URL on to your license plate cover, bumper sticker, and have it added professionally on your vehicle�s rear window, tailgate, side, etc. Better should your car differs from the others for some reason (and I�m not talking about that rust spot the same shape as Elvis or Virgin Mary.) Want to take this too much? Put money into an eye-catching vehicle wrap.
Buy a pair of sandals or boots and carve your URL in to the bottom of them. Then go walk on wet sand or snow and provides people that follow within your footsteps something to take into account.
Hold a contest. Winner turns into a rave review in your site, a great toy or gadget, cash.. whatever. The greater compelling and niche-appropriate the prizes, the higher. Announce the contest winners in your site.
Join a nearby business group or association. Members often make use of being indexed by the member directory, full of their website�s URL.
Your business card should have your link onto it, of course. Better, utilize the back of your card to imply an exclusive offer, promotional code, promotion and other thrilling reason behind these to see your site. Now those networking mixers may actually bring some appointments with your web site as an alternative to seeding your company cards at the end of trash bins throughout town.
Sponsor a league team. This can be softball, darts, roller derby, bowling-even chess. Look at the audience (the players in addition to their families and fans) and your own interests in choosing your sponsorship opportunity.
Get seen on tv. This system did wonders for Dave Mayer of CleanBottle.com. Wearing an enormous bottle costume-complete with URL-Dave was caught on video running along Tour de France bicyclists. The playback quality went viral and CleanBottle�s orders exploded. He’s got since made this technique a cornerstone in their marketing strategy, though he�s occasionally defaced by drunken cycling fans.
Give an active talk, presentation, seminar or workshop. At the end of that event, you need to be collecting a quick survey to determine the way to improve the next event. Request contact information from those that confirm they need to opt to your email list.
When folks were taking that event, did they fill in a registration form? It better not have already been printed! Any flyers or advertising for your event should point out your site where they�ll find more event details as well as the registration form.
Give interviews. No matter the format, a recorded interview can provide you great contact with your market and places you within the expert seat. Because interviewer to get a set of questions before hand, or offer your own. Practice going to ease and request for a copy with the interview for use is likely to marketing efforts.
Interview others. Each and every interview you conduct, the easier it is that you should interview larger names inside your industry. The better the names, the better the draw. Tip: Have your recorded interviews transcribed and offer them on your website. It�s the best way to generate fresh content!
Offer to provide something review (whether positive or negative) or testimonial to acquire a backlink.
Send your products (at no cost) along with other online marketers for an online product review.
Hand out promotional gifts together with your URL in it. Don�t skimp here. Nice metal pens and USB drives tend to usually stick with me for a number of years, even when there is a brand name and URL emblazoned in it.
Hold a web based treasure hunt. Contestants compete to respond to riddles and collect clues to win mind-boggling prizes. Naturally, one of many clues (as well as treasure!?) will be in your website.
Printed banners, billboards and skywriting. Enough said there. Better: May well avoid the printing costs. To retaliate against political sign thieves, Michigan internet marketing agency, Oneupweb projected a 30-foot video loop of a dancing Senator Obama onto the side of the building. The stunt made the night news all over the country.
Produce viral content. How? One idea would be to come up with a legend be realized. Running shoe manufacturer Hi-Tec, designed a number of �reality� videos showing their new type of athletic shoes were so water-resistant, everyone was trying to are powered by water-and these folks were succeeding.
Tattoo (temporary you aren’t) your URL on your body. Anything that important will certainly get analyzed.
Ask a high profile to use a t-shirt or dress together with your URL printed onto it.
When attending a tradeshow, both you and your team wear precisely the same shirts, visibly labeled using your URL. Buttons and hats are another sort of this.
Create an award program. Establish the rules, the award graphics, news release templates, etc. Be discerning about how precisely you select your candidates and make your announcement. Encourage the winner(s) to set the new badge online. Needless to say, it�s a link on the award summary on your own site.
Promote sales, introductory pricing, free trial version or another enticing promotion to enjoy deal-conscious buyers to your site.
Social media marketing & Bookmarking
Facebook. Share interesting or relevant posts, images and videos on your own Facebook �fan page�. Every now and again, include a url to your personal website.
Facebook. Install the NetworkedBlogs Facebook app and connect your website to Facebook. Once you post in your blog, your posting automatically shows in Facebook. — marketing ideas
Facebook. Link your Facebook account along with your Twitter account so a blog post in Facebook automatically posts in Twitter. This lightens you will want to sign in to both accounts and adds diversity in your Facebook, particularly when you�re smart enough to automate a lot of them using�
MarketMeSuite. Manage your social media streams and accounts from one place. Best: Create, schedule and upload your social websites broadcasts every week, month, quarter or year at any given time. Greatly decreases the social media burden.
Twitter. Display your Twitter feed on your site or blog. If you�re making use of your Facebook or Twitter account regularly, your tweets display and will freshen your internet site. This encourages repeat visits and updates your web site, keeping you fresh in Google�s search engine results.
Twitter. Incorporate your website�s link in your Twitter bio.
Twitter. Tweet relating to your product, service or articles. Include links to your onsite material. Use hash tags (#) to add your tweets to relevant topic streams.
LinkedIn. Connect your WordPress blog along with your LinkedIn account which means that your blogs show on your profile.
LinkedIn. Incorperate your URL with your profile.
LinkedIn. Start a LinkedIn group. Best: Target your niche and mention your geographical location within the group�s description to create a far more focused group.
LinkedIn. Too busy to get started on your own personal LinkedIn group? Join other groups and increase the value of those communications. Often, those posts may be expanded being full articles yourself website. Then provide you with the link to the audience.
Pinterest. Add interesting, non-copyrighted graphics on your web pages and blog articles then pin the crooks to your Pinterest account.
Create an account in different of these popular bookmarking sites. Incorporate your URL inside your profile.
Digg.com
StumbleUpon.com
Delicious.com
Fark.com
Slashdot.org
Newsvine.com
DZone.com
Diigo.com
Tumblr.com
Pinterest.com
Reddit.com
Using these popular bookmarking sites, bookmark links worthwhile, linked to your niche. Your own website ought to be one of these simple bookmarks.
Ask others to bookmark your internet site. Or bribe them. In either case.
And finally-because you can�t have a very report on only 100 marketing the thing it a website called �Marketing Ideas 101�:
Content & Article Marketing (cont.)
Make a �100 Ways to� list post and have individuals to share whenever they found it helpful. Less than that ambitious? Increase the risk for list �10 Ways to�, �3 Ways to�, �50 Ways to�-you have the idea.
