Marketing Potential of Snapchat
Snapchat is perhaps all over in what is the news for refusing a 3 billion USD offer from rival social networking Facebook. Since then there are numerous public spat between your Facebook management and Snapchat management.
So what is it that’s driving Facebook to purchase Snapchat?
Snapchat is cool — It is probably the most widely perceived cool app in the world. It is growing at neck breaking pace and reached 50 million active users before the other startup social networking applications. The application is most loved through the teenagers who unlike the previous generation realize that what you may leave on the internet it remains there forever.
It is totally engrossing — If you work with then it you’re completely in it. Unlike one other social networking network it’s got taken the generation’s question “Have I missed something important” to another level. It’s completely engrossing, seriously personal also to a great extent really private. This intimacy is the component that is driving its growth because teenagers such as the previous generations effective in keeping their friend circle closed instead of an empty one particular as Facebook and Google+.
Snapchat is really a marketer’s dream nowadays in this day media environment where every one of us is bombarded using more than 100 advertisements each day across all platforms. Snapchat supplies a tool which is seriously private. What it provides is 100% user attention and participation. An individual has to keep your thumb on screen to maintain the message rolling.
Although Snapchat has resisted advertising up to now it can be safely assumed that after it reaches a certain scale, it will be more receptive to it. That may give a new metric towards the advertisers — Active user engagement level.
How long the user watched the advertisement or how long they contemplated concerning the deal and what action he /she took in regards to the message. It’ll open new frontiers for the internet advertising as advertisers weren’t only in a position to learn what will be the reach from the message, on how many screens it got displayed, what people were searching for but additionally how time they allocated to advertisement and just what action they took. What type of advertisement takes how much response serious amounts of what you can do to better the content.