6 Clever Approaches for Maximising Your Sales on Amazon

howtosellonamazon
Aug 28, 2017 · 3 min read

Selling on Amazon Marketplace is simple. But bear in mind there are other sellers there too. You will need to employ a few strategies to get an advantage. Consider your Marketplace presence as a shop. So what can you do to persuade buyers to purchase from your own shop? Here are a few ideas:

1. Choose a good display name when you initially set your Amazon account up

Your display name is the’business name’when selling on Amazon, which shows at the top of the listing when buyers search for products. This is often your real name, or even a made-up business name. Amazon Marketplace buyers have a tendency to prefer professional- sounding business names as opposed to personal names. Try and include something that tells buyers why they ought to choose you rather than a meaningless name. For example’FastBargainDVD’may be advisable if you’re selling DVDs.

Remember, in the event that you have an account on Amazon which you’ve used for buying the name might not be suitable for selling — so change it or open a brand new account.

2. Make the most of the option to include extra information to your listing

Remember you can add up to 2,000 characters of’Comments’to your listing. So make the most of this. Give buyers some explanations why they should buy from you as opposed to anyone else. Remember, Amazon buyers are hot on product condition and good service. So something such as the following really can make a difference: A1 perfect condition. We despatch daily by first class post, securely wrapped in bubble wrap.

3. List new as used

This can be a real Amazon quirk. Strangely, it can be an advantage to describe new items as’used ‘. This pulls in buyers looking for a bargain since they will go through the’used’listings for an item ahead of the’new ones — ever when there is hardly any difference in the brand new and used prices.

Needless to say, it only works if you’re able to afford to market your item for much less than the recommended retail price. It can be not such advisable if your item is probably be bought as a gift.

4. Aim to offer at the best price

Just like selling anywhere competitive pricing gives you an advantage. Nonetheless it is particularly important when selling with Amazon because listings are presented to buyers in price order, cheapest first — unlike eBay where they are sorted by listing age. So it is a big advantage to get your listing at the the surface of the page. Sometimes cutting your price by just a couple pence (e.g. £49.97 rather than £49.99) can allow you to get at the the top of page.

If you can’t price at the lowest price try to decide on a cost that gets you within the very best three listings. Also try and give buyers reasoned explanations why they will still buy from you at a greater price, i.e. you do fast delivery or (in the case of a used item) your item is in great condition.

Good tip. If you are the only real seller it’s still worth pricing competitively. This may discourage other potential sellers from to arrive and undercutting you.

5. Send items ASAP

Because Amazon itself sends goods quickly Amazon buyers are generally a little obsessed with fast delivery. Amazon expects you to send goods within two days but you should try to accomplish it another as well as same day if possible. If you can — state that you do this in your listing. It may enable you to get extra sales.

6. Post products reviews

On Amazon, buyers can post reviews on the products they buy. These is seen by anyone considering buying that product from any seller. This is a really great feature of Amazon that’s often under-exploited. In addition to written reviews you can also post photos and videos if you would like to.

Click here : https://www.youtube.com/watch?v=VZJXhrRc0xI

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