How to Win – Medium

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Simplicity sells. The strategy behind the worlds most loved brands.

5 min readDec 21, 2023

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Simplicity sells. The strategy behind the worlds most loved brands.

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IDEO’s Best Design Thinking & Strategy Frameworks!

Learn IDEOs leading frameworks for solving complex problems.

4 min readMar 5, 2023

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IDEO’s Best Design Thinking & Strategy Frameworks!

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How to sell anything to anyone

This a complete breakdown with examples of how to sell anything to anyone. Use it, save it, share it, because it will be something you can…

5 min readMar 19, 2023

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How to sell anything to anyone

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How to go from Good to Great, the key concepts of the #1 Best Seller

Good is the enemy of Great. This is today’s modern business problem.

7 min readDec 10, 2022

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How to go from Good to Great, the key concepts of the #1 Best Seller

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Lessons from Master Storyteller

Storytelling isn’t just for creatives or business superpowers. It is something you can learn and apply in your work once you understand…

6 min readDec 26, 2022

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Lessons from Master Storyteller

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How to Win
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A New Tool for Creators, Makers and Entrepreneurs

4 min read20 hours ago

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A New Tool for Creators, Makers and Entrepreneurs

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The 5-Fold Why, The Insane Power of Asking Why

2 min read2 days ago

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The 5-Fold Why, The Insane Power of Asking Why

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What clients want to see in your offer

2 min read6 days ago

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What clients want to see in your offer

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Everything you need to know about Lifetime Customer Value

The purpose of a customer isn't to get a sale. The purpose of a sale is to get a customer — Bill Glazer Advertising expert

2 min readApr 27, 2024

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Everything you need to know about Lifetime Customer Value

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The death of product design.

2 min readApr 26, 2024

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The death of product design.

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How to Win

How to Win

For agency and consulting folk. Lessons and insights from clients which include Google, Meta, and Airbnb. Sharing insights on strategy, sales and marketing

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