It is not often I get a little sad when a book of 768 pages is nearing its end. Fortunately, I can look forward to reading Volume 2.

A Promised Land is Barack Obama’s account of his path to the job as the 44th President of the United States of America, commencing January 20, 2009, and events during the time leading up to May 2011.

The last episode in the book is the showdown with Osama bin Laden, a mission to which Barack Obama assigned a very high priority.

The American intelligence service had successfully located what they suspected was…


LinkedIn Publishing is a peripheral supplement to my content marketing activities. It is not the main stage. The marginal cost of reposting material is minimal, and the gain in terms of exposure, SEO recognition (LinkedIn articles are indexed by Google) and engagement justifies the effort. For the time being, I will continue to post articles on LinkedIn.

Allow me to start with a disclaimer. I am no social media guru telling what you should and shouldn’t do. In this post, I will share my motives for publishing articles on LinkedIn and what I believe I have learned. It’s entirely related…


Erik (left) and Preben in 2017 and 1989. Photo to the left by Steven Achiam for Børsen.

The story of how the brothers Erik and Preben Damgaard started their small software company in the basement under their parents’ house and in 18 years created a company for which Microsoft paid over $1.45 billion, has, with the book 5,460 Miles from Silicon Valley, probably become one of the world’s best-documented entrepreneurial case stories.

Erik Damgaard got the idea for Danmax (a single-user financial management app for microcomputers running CP/M) from HERA-SOFT (developed by a carpenter operating out of his home in Southern Zealand, Denmark). Erik’s mother helped him understand how an accountant worked in the 1980s, where most…


Many years ago, I attended a meeting of the Silicon Vikings network. This network aims to establish links between the Nordic/Baltic countries and the bustling, entrepreneurial environment on the American west coast. One of the speakers, who explained what we northern Europeans could learn from the culture at the bottom of the San Francisco Bay, used an expression that I had not heard before:

Fake It Till You Make It

Translated to Danish, it would probably read: “cheat until you no longer have to”. It does not ring well in our local language, even though I have heard the expression…


By success, I understand that you achieve your goals. These are goals you have defined yourself. Thus, you decide for yourself whether you are successful or not. Your success is not for others to judge!

I always reserve a few days in December to take a helicopter perspective on my results, goals, priorities, behaviours and activities. For this purpose, I have developed a process with nine steps and four tools that I will share with you.

The tools are:

  1. A mind map
  2. My P&L statement and balance sheet
  3. My business model
  4. My calendar

I document all observations, conclusions and decisions…


One of the best books I read in 2017 was The Halo Effect by Phil Rosenzweig.

Phil Rosenzweig delivers a devastating attack on all self-help books and management gurus, who claim that their extensive research has proven that by doing what successful people or businesses do, you can also become successful.

Not just in a confined project?
No, in general — and over and over again!

However, it is not true. It is scientifically incorrect. Their conclusions are not valid.

There is not even a tiny probability that you will get the same results. You may be inspired, and that’s…


What did the failed Newton project cost Apple? What did the OS/2 mistake cost IBM? What did it cost Blackberry to stick to its keyboard? What did it cost Nokia to ignore Apple’s iPhone?

Every day businesses around the world make expensive mistakes. Sometimes, the cumulative impact of the errors can be read directly in a company’s performance (like when IBM lost nearly $ 100 billion in the years 1991–93), Mostly, however, they can hide the mistakes behind other and more successful activities.

As you can read in my book, “5,460 Miles from Silicon Valley,” the Danish software companies Navision…


Book reviews can be written anywhere. I write most of mine on cafés while enjoying a cappuccino, a croissant and the buzzing atmosphere. This scene is from Istanbul, Turkey.

It’s hardly surprising that, in my capacity as an author, I think book reviews are important and meaningful.

My main message in this post is not how to please the authors, but how it can benefit you, the reader. There are many good reasons why writing book reviews are to the reader’s advantage.

You’re a brand (whether you like it or not)

When I get a serious inquiry from someone that I don’t know the first thing I do is Google their name.


The USA is still the biggest market for information technology, but that will change within the next five years. China will overtake the USA as the world’s biggest market for almost anything.

These 25 countries make up more than 80% of world demand for information technology products and services with 204 countries sharing the remaining 20%. This doesn’t mean that these 25 markets are the most attractive as issues other than size may play a more important role.


The Internet has undoubtedly made the world smaller and markets more global. With English as your primary language, you can find and attract customers in almost any country in the world.

However, there are still situations where market entry, as well as serious market penetration, requires mastering foreign languages, cultures and having feet on the ground.

The traditional approach to meeting these challenges is to set up a subsidiary and hire local management and staff. The advantage of this setup is the ultimate control it provides. The drawbacks are high cost and high risk. …

Hans Peter Bech

Author and economist

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store