Interaction Design is dead. What now?
Ralph Ammer
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Really great article. I love that you pointed out “designers don’t just solve problems, they discover them.” Discovering problems or asking the right questions is everything. Good UX is essentially about understanding motivation, defining context and guiding behavior. In essence I feel like natural design is what we’ve been striving towards all along. The future is behavioral design, where the UI is discreet, personal and often invisible. In this new world, design thinking is key.