Azelo is launching this weekend and with it, the world will witness the first online exhibition of its kind. Everyone is welcome to view the exhibition and to be the first visitors in the world to participate in the auctioning of truly limited edition artworks at azelo.org.

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The exhibition will feature post-internet artworks from the Cyborg Art Collective, Heleen Mineur, Arthuro Medina, Caspar van Bavel, Dora Kerekes, Carmen Dusmet Carrasco, and Arina Livadari to name some. Now, what should a fully online exhibition deal with? Well, we have our curatorial details to see what we’ve created!

For The Love of Internet

In the last few…


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Robert Jan Leegte, Google Maps as a Sculpture, 2013, Javascript, HTML, CSS, Google Maps API website.

I remember visiting Upstream Gallery in Amsterdam at the end of February 2017 for an exhibition featuring works by the Dutch Net artist Jan Robert Leegte. In the show named Sculpting the Internet, Leegte’s depicted his interest in conceptualizing and utilizing various online resources and programs as raw digital materials. The internet is both his canvas and his workshop. In the exhibition, however, I was disappointed by the amount of actual digital works on display, or better put, the lack thereof. In the middle of one of the rooms stood Leegte’s work Google Maps as a Sculpture, more specifically the…


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There are two statistics about online art sales that keep me up at night. First, online art sales made up 8.4% of the total art market in 2016. Second, consumers discover art through social media more than any other method. My initial reactions was to brush the numbers off, assuming that millennials (I hate utilizing the overused term, so I’ll refer to them as young people) would be finding art on social media but are not actually buying. But, wait! Young people actually view art as a better investment than do baby boomers. …


Follow the money may not be the best way to start investigating an emerging market because of the way the phrase was popularised in the 1976 All The President’s Men, which suggests a corruption within high office, but that’s what we had to do with Digital Art. You know sometimes, you get a feeling about something? Like when something is off and you can’t put a finger to it? …


Why is the Mona Lisa famous? Take a moment to really think about it. Why has the Mona Lisa captured the imagination of millions? Why is the Mona Lisa the definition of priceless? I’ll leave Da Vinci’s masterpiece here while you wonder.

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Mona Lisa

I had assumed it was always that way, pointed to throughout its history as the go to “great painting” and part of our cultural history. Well, I was very wrong…


When my family moved to Holland in 2012, I could not remember the last time I had been to an art museum and I most certainly couldn’t remember the last time I had an art experience. No doubt I had passed by countless public art spaces with sculptures, murals, and of course graffiti but I was never motivated or incentivized to stop and wonder about the meticulously crafted objets d’art. I would love for this to be an inspiring story of how I moved to Holland, visited the Rijksmuseum in Amsterdam, was inspired by the grandeur of Rembrandt’s “The Night…


The world’s most comprehensive auctioning platform for digital art

“I wanted to start a revolution, using art to build the sort of society I myself envisioned. — Yayoi Kusama”

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Azelo is set to launch in September

Holland Park Media (HPM) is a Dutch company that was formed over a year ago with the goal to provide technological solutions for the art industry. Azelo is HPM’s first product and it will be launched on the 29th September 2018. Azelo is an auctioning platform for Digital Art using blockchain as the backbone of the platform to record and trace provenance and authenticity of artworks and their ownerships.

Why Digital Art?

Digital artists have been left behind in the traditional art world…

Holland Park Media

Dutch company providing technological solutions to modernize the art industry. Azelo Auctioning Platform and ArtBay App. Leaders in the Digital Art Industry.

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