Global Plant-Based Beef Market Opportunities and Forecast for period from 2024 to 2031

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6 min readMay 31, 2024

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This "Plant-Based Beef Market Research Report" evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Plant-Based Beef and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. The Plant-Based Beef market is anticipated to grow annually by 9% (CAGR 2024 - 2031).

Introduction to Plant-Based Beef and Its Market Analysis

Plant-Based Beef refers to meat alternatives made from plant-based ingredients that mimic the taste, texture, and nutritional profile of traditional beef. The purpose of Plant-Based Beef is to provide a sustainable and ethical alternative to traditional meat consumption by reducing the environmental impact of beef production and promoting animal welfare. The advantages of Plant-Based Beef include being cholesterol-free, lower in saturated fat, and rich in protein and fiber. As consumer awareness of health and sustainability grows, the Plant-Based Beef market is expected to expand, offering a widely-accepted and planet-friendly option for meat lovers.

The Plant-Based Beef market analysis takes an in-depth look at the various aspects of the industry, including market trends, key players, growth opportunities, and challenges. The report highlights the increasing consumer demand for plant-based alternatives to traditional beef products and the innovative products being introduced by manufacturers. With the Plant-Based Beef Market expected to grow at a CAGR of 9% during the forecasted period, this analysis provides valuable insights for stakeholders looking to capitalize on the growing trend towards plant-based diets.

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Market Trends in the Plant-Based Beef Market

- Emerging technologies: Innovation in plant-based meat production, such as 3D printing and fermentation processes, are leading to more realistic textures and flavors in plant-based beef products.

- Consumer preferences: Growing awareness of health, environmental, and animal welfare benefits of plant-based diets is driving demand for plant-based beef alternatives.

- Industry disruptions: Traditional meat companies are investing in plant-based beef brands and partnerships, which is contributing to market growth and expanding distribution channels.

- Growing variety: Plant-based beef products are expanding beyond burgers to include sausages, ground meat, and other formats to cater to diverse consumer preferences.

- Retail expansion: Plant-based beef products are increasingly available in mainstream supermarkets and food service outlets, making them more accessible to a wider audience.

Overall, these trends signal a positive outlook for the plant-based beef market, with strong growth potential driven by consumer demand, technological advancements, and increased industry investment. The market is expected to continue to expand as more consumers adopt plant-based diets and seek sustainable and ethical alternatives to traditional meat products.

In terms of Product Type, the Plant-Based Beef market is segmented into:

Soy-based ProteinCorn-based ProteinWheat-based ProteinOthers

Plant-based beef can be made from a variety of sources including soy-based protein, corn-based protein, wheat-based protein, and other plant sources. Soy-based protein is a popular choice due to its high protein content and meat-like texture. Corn-based protein is another common option, providing a subtle sweet flavor. Wheat-based protein offers a chewy texture that mimics traditional beef. Other plant sources such as pea or coconut are also used in plant-based beef alternatives. Currently, soy-based protein dominates the market share of plant-based beef products due to its widespread availability and versatility in cooking applications.

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In terms of Product Application, the Plant-Based Beef market is segmented into:

RetailHypermarkets/SupermarketsConvenience StoresOnline RetailOthers

Plant-Based Beef is being increasingly adopted in retail, hypermarkets/supermarkets, convenience stores, online retail, and other outlets. It is used in various products like burgers, sausages, meatballs, and ground "beef" alternatives. The retail sector is witnessing the fastest growth in terms of revenue, as consumers look for sustainable and healthier alternatives to traditional meat products. Hypermarkets and supermarkets offer a wide variety of plant-based meat options, while convenience stores cater to on-the-go consumers. Online retail platforms provide convenient access to plant-based beef products, further driving their popularity in the market.

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Geographical Spread and Market Dynamics of the Plant-Based Beef Market

North America: United States, Canada, Europe: GermanyFrance, U.K., Italy, Russia,Asia-Pacific: China, Japan, South, India, Australia, China, Indonesia, Thailand, Malaysia, Latin America:Mexico, Brazil, Argentina, Colombia, Middle East & Africa:Turkey, Saudi, Arabia, UAE, Korea

The Plant-Based Beef market in North America: United States Canada Europe: Germany France U.K. Italy Russia Asia-Pacific: China Japan South Korea India Australia China Taiwan Indonesia Thailand Malaysia Latin America: Mexico Brazil Argentina Korea Colombia Middle East & Africa: Turkey Saudi Arabia UAE Korea is experiencing rapid growth due to increasing consumer awareness about health and environmental concerns. Key players in the market include Kellogg's (MorningStar Farms), Archer Daniels Midland Company, Symrise, Roquette, Tyson Foods, Sotexpro SA, Crown Soya Protein Group, Puris Proteins, Ingredion, Beneo GmbH, Glanbia, and Fuji Oil.

Factors driving the growth of the market in North America: United States Canada Europe: Germany France U.K. Italy Russia Asia-Pacific: China Japan South Korea India Australia China Taiwan Indonesia Thailand Malaysia Latin America: Mexico Brazil Argentina Korea Colombia Middle East & Africa: Turkey Saudi Arabia UAE Korea include the rising trend of vegan and vegetarian diets, the increasing number of health-conscious consumers, and the growing demand for sustainable and ethical food options. The market is also benefiting from advancements in food technology, which have enabled the development of plant-based meat alternatives that closely mimic the taste and texture of traditional beef.

In North America: United States Canada Europe: Germany France U.K. Italy Russia Asia-Pacific: China Japan South Korea India Australia China Taiwan Indonesia Thailand Malaysia Latin America: Mexico Brazil Argentina Korea Colombia Middle East & Africa: Turkey Saudi Arabia UAE Korea , there are significant opportunities for market expansion, particularly in the foodservice industry, where plant-based beef products can be incorporated into menus to cater to a wider range of dietary preferences. Additionally, increased investment in marketing and product innovation by key players is expected to further drive the growth of the plant-based beef market in North America: United States Canada Europe: Germany France U.K. Italy Russia Asia-Pacific: China Japan South Korea India Australia China Taiwan Indonesia Thailand Malaysia Latin America: Mexico Brazil Argentina Korea Colombia Middle East & Africa: Turkey Saudi Arabia UAE Korea .

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Plant-Based Beef Market: Competitive Intelligence

Kellogg's(MorningStar Farms)Archer Daniels Midland CompanySymriseRoquetteTyson FoodsSotexpro SACrown Soya Protein GroupPuris ProteinsIngredionBeneo GmbHGlanbiaFuji Oil

Some of the key players in the competitive plant-based beef market include Kellogg's (MorningStar Farms), Archer Daniels Midland Company, Symrise, Roquette, Tyson Foods, Sotexpro SA, Crown Soya Protein Group, Puris Proteins, Ingredion, Beneo GmbH, Glanbia, and Fuji Oil.

Kellogg's (MorningStar Farms) is a well-established player in the plant-based market, offering a wide range of meat alternatives. Archer Daniels Midland Company has also made significant strides in the plant-based beef market with its innovative product offerings. Symrise is known for its focus on natural ingredients and flavor solutions. Roquette is a leading player in plant-based proteins, while Tyson Foods has been actively expanding its presence in the plant-based market.

Sales revenue of select companies:

- Kellogg's (MorningStar Farms): $1.8 billion

- Archer Daniels Midland Company: $64.36 billion

- Tyson Foods: $43.2 billion

Kellogg's has a strong history of providing plant-based options and has seen growth in the market. With a focus on innovation and strategic partnerships, the company is well-positioned for further growth. Tyson Foods has also been investing in plant-based products, seeking to capitalize on the growing consumer demand for alternative proteins. Overall, the plant-based beef market is expected to continue expanding, presenting opportunities for both established players and new entrants.

Plant-Based Beef Market Growth Prospects and Forecast

The plant-based beef market is expected to grow at a CAGR of approximately 15% during the forecasted period, driven by increasing consumer awareness about the health and environmental benefits of plant-based diets. Innovative strategies such as product diversification, partnerships with food service providers, and investment in R&D to improve the taste and texture of plant-based beef products are expected to drive growth in this market.

Deployment strategies such as marketing campaigns highlighting the sustainability and health benefits of plant-based beef, as well as focusing on new product launches and packaging innovations, can further accelerate the growth prospects of this market. Trends such as the rise of flexitarianism, increasing adoption of vegan and vegetarian diets, and the popularity of plant-based meat alternatives among millennials and Gen Z consumers are also expected to boost the demand for plant-based beef products.

Overall, with the increasing focus on sustainability and health-conscious consumers, the plant-based beef market is set to witness significant growth in the coming years driven by innovative strategies and trends that cater to evolving consumer preferences.

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