Doman-the birth of a new generation of social

Market analysis
3 min readJul 25, 2021

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Loneliness is an eternal topic of mankind, companionship is an accompanying demand, and social interaction is still an attractive track.

This sentiment of young people will become the first wave of traffic for new social products. In addition to emotional needs, the development of technology will also inject new souls into social products. Whether it is the popularization of smartphones in hardware, the development of 5G networks, or the emergence of new media forms such as live broadcast and video in software, social networking has a new story to tell.

Young people shift from social acquaintances to social interests

Under the new trend of interest and social interaction, a platform with a stronger atmosphere for communication and discussion has attracted more young people to participate. Research conducted by related institutions shows that the younger the respondents, the more likely it is that a social video-based product can appear.

A product called Doman became a dark horse at this time

Li Sicheng, founder of Doman Hong Kong, a wealth of Internet entrepreneurship experience, a senior Internet expert, and a serial entrepreneur. Mr. Li Sicheng graduated from the Department of Technical Physics of Peking University and an MBA from Guanghua College of Peking University. Media two listed companies.

Doman is a product that adopts live broadcast + interest community, which is completely different from the previous social gameplay. It has aroused the attention of many domestic and foreign institutional capital. Since it is currently only oriented to Southeast Asian overseas markets, domestic users cannot experience it temporarily.

Compared with other media formats, video can provide a more three-dimensional viewing experience through pictures and sounds, and communication and interaction between viewers, viewers and topic subjects can also allow young people to have a stronger sense of participation and presence. , The communityization is a matter of course. In Southeast Asia, where there are opportunities for large-scale growth, a series of unfamiliar social overseas products have entered emerging markets, and products such as stranger social, interest social, game social, and small video live broadcast are trying to replicate successfully in emerging markets.

[Community Tribe] Duoman supports the formation of interest tribes, supports text, picture, and video interactive modes, supports tribal group owners to independently manage the tool attributes of users and fans, and supports hierarchical billing nodes.

[Real-time video] Duoman supports “1-to-1”, “1-to-many”, “N-to-N”, and “N-to-many” live broadcast; “N-to-N” and “N-to-many” support users to switch video streams independently; Support multi-channel audio mixing.

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