Optimizing Tripadvisor’s Fight Booking Experience

How can we provide users a consistent booking experience regardless of airline fare type?

Background

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User flow from landing to 2nd click.

Problem

Standard Fare

Branded Fare

Combo Fare

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Inconsistent 2nd Click experience across the 3 fare types

Success Metrics

Solution

Reevaluating Information Hierarchy

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Tripadvisor Flights Filter Engagement Data November 2019

Simplify, simplify, simplify

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Exposing Fare Insights

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Fare Insights

Redesign UI components

Results

Final Designs

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Written by

Minimalist

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