Jules Urbach is the brilliant founder and CEO of OTOY, a rockstar virtual reality and 3D company. But reading this, I did fear at first that he’s taking a bit too much of a Magic Leap (pun intended) here:

When I ask him how virtual reality will be able to encompass our increasing habit of watching videos on our smartphones, he has one answer: sunglasses.

“You’ll be done with any other screen,” he says. “You won’t need it. It will be generated on a surface in the air. Put your finger over your palm, it’s a phone. Your desk becomes…


Unreal stats: is TV an immortal unicorn?

What is TV good for? The linear, traditional TV of 1969. No, really. This is a legit question. It’s the 21st century. Rigid timelines of massively parallel broadcasts of more of the same should be a thing of the past. Or, maybe not yet.

OK, look at the numbers, viewer shift is happening. To quote this complaint of the American Marketing Association:

Adults between the ages of 50 and 64 spend 191 hours per month watching traditional (rather than time-shifted) TV, according to Nielsen, and those over 65 watch more than 223 hours per month. …

hubert gertis

Closely related to @hubrt

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