7 Key Questions to Ask When Building a Local Customer Engagement Plan
What is one of the biggest mistakes local businesses make when creating a Local Customer Engagement Plan to build sales for their location?
It’s driving customers to their location and delivering a horrible experience. That horrible experience can literally take years to overcome — worse, that horrible experience often goes viral — impacting many other customers along the way.
So, before you decide to invest in a local marketing plan for your business, make certain that you’ve established a solid foundation that your Local Customer Engagement and Local Store Marketing efforts can build on. A foundation built on the things most important to your customers. Ask the following questions:
- Are you delivering a quality product? Whether it’s a fabulous frappé, a precision-driven oil change or a perfectly prepared order — today’s consumer won’t settle for anything less than great! They simply have too many other options to choose from.
- Is your business properly staffed? Do you have the right number of employees to serve your existing customers? Proper staffing is critical to delivering a good customer experience. In today’s always multi-tasking world, no one wants to wait to give you their business.
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