When was the last time you found yourself wandering around an older mall? You know the type — built somewhere between the 50s and 60s, surrounded by endless seas of parking, dotted with restaurant-chain islands like the Red Lobster.
If you can’t recall, you’re not alone. The digital world has brought boring stores, decaying from old age, into the limelight. Their inability to innovate and adapt to experiential retail is causing some to believe that physical retail is a thing of the past.
The Smithsonian estimates that there will be far fewer malls in the coming years: 50% will be…
Subscription commerce has skyrocketed over the last decade. Not only can consumers subscribe to Netflix, they now have the option to hit subscribe on vitamins, groceries, toilet paper, makeup, and more.
Subscription commerce for physical goods, led by direct-to-consumer brands such as Ritual, Dollar Shave Club, Birchbox, and Blue Apron, is offering customers a convenient and economical way to purchase online. The home delivery trend for everything and anything from diapers to dinners as a sales model works equally well for both consumers and brands.
According to McKinsey & Company, subscription commerce has grown by more than 100% YoY over…
The competitive landscape is becoming more unpredictable as marketplaces like Amazon, Alibaba, and eBay make it easier for brands to expand their reach quickly into new markets.
For every brand, there is another building the same product or offering the same service. In this hyper-competitive environment, how do companies stand out without sinking?
Michael Porter, a professor at Harvard Business School, coined a basic value chain model in his book Competitive Advantage.
The goal of a value chain is to make the end-to-end process as efficient as possible. …
Consumers are shifting away from the funnel by changing the way they interact with brands and make purchases.
Successful marketing reaches consumers at moments or touchpoints that will most influence their decisions. It’s becoming increasingly obvious that performance marketers need to focus on the end-to-end customer journey and utilize every touchpoint as an opportunity for a meaningful conversation.
For years (and even now), the customer journey has been viewed in the form of a metaphorical funnel, which implies the customer journey is linear.
However, the emergence of digital channels and an increase in brand choices have created a culture where…
Learnings from Facebook’s Q1 earnings call and F8
Despite the negative headlines and reserving $3 billion for the FTC, Facebook divulged in its earnings report that it’s doing just fine. With 4.3 billion people on the internet around the world, 2.7 billion people are using the Facebook family of apps each month and 2.1 billion are using it at least once every day.
Facebook reached 2.38 billion monthly users, up 2.5 percent from 2.32 billion in Q4 2018 when it grew 2.2 percent. Facebook now has 1.56 billion daily active users, up 2.63 percent from 1.52 …
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