When was the last time you found yourself wandering around an older mall? You know the type — built somewhere between the 50s and 60s, surrounded by endless seas of parking, dotted with restaurant-chain islands like the Red Lobster.

If you can’t recall, you’re not alone. The digital world has brought boring stores, decaying from old age, into the limelight. Their inability to innovate and adapt to experiential retail is causing some to believe that physical retail is a thing of the past.

The Smithsonian estimates that there will be far fewer malls in the coming years: 50% will be…

Hudaina Baig

Performance marketing expert with $30M+ in managed ad spend experience on paid social.

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