June 16th was a great day — I have a mathematical model to prove it. It was an unremarkable Tuesday: not too busy, a light run in the middle of the day, and a scattering of Zoom calls for work. And yet I ranked it 5 out of 5 — the only one I have on record.

Models are powerful tools for simplifying and explaining complexity. And what is more complex than ourselves? Thanks to some additional alone time provided by COVID-induced lockdown, I recently went back through years of data I’ve collected on myself, and the crude models I’ve built to explain my own patterns and complexity. …


This article has been migrated to our new blog. Find it at https://building.nubank.com.br/products-are-never-really-done/

Pieces of paper containing wireframes and notes scattered on a desk; a person holding a pen.
Pieces of paper containing wireframes and notes scattered on a desk; a person holding a pen.

At Nubank, we want to deliver the best possible products to our customers. Period. This aspiration guides our product, engineering and design decisions from the moment we conceive of an idea to the first version of a product we put in a user’s hands to the endless iterations we make thereafter.

But what does “best possible product” really mean? How do we decide what features ultimately make it into a product, and when? How do we determine a product is ready for testing with real customers?

As we begin testing “Conta PJ”, our very first product aimed at small business owners, we wanted to explain more about how product development at Nubank works and why we think our approach is core to our values and critical for the creation of the best possible products for our customers. …

About

Hugh Strange

VP Product @ Nubank. São Paulo (adopted) native. Support Palmeiras and Wolves.

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