Daniel HughesAI: What to do Before you Even StartI sat down with Campaign Asia in February to share my recommendations for companies looking to compete in world that is being eaten by…Apr 30, 2018Apr 30, 2018
Daniel HughesData Privacy in an Age of Cambridge AnalyticaWhen news broke about Cambridge Analytica and their deceptive data harvesting on Facebook, I heard two different reactions. There was shock…Apr 20, 2018Apr 20, 2018
Daniel HughesPardon me, did you just say you’re still using Google Analytics Basic?Happy New Year. Many marketers have just made resolutions to become more data driven in 2018. But sadly, for some, it is more talk than…Jan 6, 2018Jan 6, 2018
Daniel HughesMarketers Ruined Email; Don’t do the Same to Mobile Messaging!The doors are beginning to open to brands on the big messaging platforms. WeChat has led the pack with its subscription and service…Nov 17, 2017Nov 17, 2017
Daniel HughesAccording to Neuroscientists, We May be Making Ourselves Less Creative by Becoming More Data DrivenWe’ve all experienced it, those moments of ‘flow’ when we feel the most creative. When we’re in a state of flow our ideas are better and…Aug 22, 20171Aug 22, 20171
Daniel HughesinVunelaWhy You May Be Better off Inverting the 80/20 RuleThe 80/20 rule often comes in handy for prioritising scarce resources. Look in your CRM database and you’ll likely find that roughly 80% of…Aug 8, 2017Aug 8, 2017
Daniel HughesAre Your Management Meetings a Waste of Time? You’re Probably Focusing Too Much on Outcomes.We’ve all been there. You’re sitting in another leadership meeting reviewing the latest financial results. No matter your industry the…Aug 3, 2017Aug 3, 2017
Daniel HughesThe one Question That Helped me to Stop Hating InterviewsFor a long time I hated doing interviews. I never minded being interviewed. In fact I sort of enjoy the sport of it. But for me being the…Jun 21, 2017Jun 21, 2017
Daniel HughesBrands are Hiring Chief Data Officers for all the Wrong Reasons (And What to Do About it)When you’re a chief data officer (CDO) it’s clear that your primary job responsibility is to keep the company out of trouble. You are to…Jun 21, 20178Jun 21, 20178