Email marketing was already old before social media marketing came of age. It’s a testimony to the efficacy of this mode that this continues to be an important channel for millions of small businesses. …

A list of engaged subscribers is one of the most effective and reliable marketing resources you can own. A good list so valuable that it can’t be bought. Why? Because when subscribers sign up for your list, they’re signing up to hear from you and your company. Email subscribers have…

Although many would react with a smile to such a question, just as it was the case with Albert Heijn customers, however, we have to agree — something is wrong. The example is a good illustration of proliferation of satisfaction. As an event organizer or a marketeer there is a high chance that you regularly ask ridiculous questions and ask too many questions. No question is a stupid question — doesn’t apply here. You would like everything to be measurable and like to assume that all measure yield useful insights. An illusion so great that is fed by the market research industry, resulting in an increasing level of stalking of customers.

There are multiple reasons why you should be using email surveys as part of your marketing program. However, they all boil down to increased customer satisfaction and increased marketing intelligence. When properly implemented, email surveys give your customers a chance to directly tell you their feelings about your products and…

Do you organize an event? When is it the right time to collect feedback from your visitors? You can create in the Hugo backoffice an email campaign with a survey. When you are ready to send out your survey, thinking about the right timing is crucial. Creating a timeline of…

We know how important your subscribers are for your email marketing activities. The success of your campaign is dependent on the email list, as the subscribers need to be interested and engaged. A large email list however, doesn’t necessarily mean a high-performing one. You want your subscribers to take action…

Are you creating email campaigns but don’t really get a decent amount of responses? We advise to include infographics! Why? Subscribers get an overload of information and emails — what is therefore to do is catch their attention! Instead of sending long informational emails, insert visuals or infographics and the…

Hugo’s data-segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers. These segments can be based on the ticket-type they bought, the event they went to, demographic data and other subscriber data. …

You are sending out surveys but you always wonder if you do it in the best possible way? That sounds familiar, because trust me: you are not the only one who struggles with receiving enough responses. In one of our latest whitepapers we talked about the amount of responses you…