Product Strategy Deployment — February 2022

Feel free to make a copy of this template above — it visually communicates the Strategy Components below.

Strategy Components

Company Mission

Company Vision

Product Vision

  • Vision Statement: “The Roadster will be the high performance car of choice for high income city dwellers in America within 5 years, funding our development of cheaper electric vehicles.”
  • North Star Metric: “$10,000,000 profit from Roadsters sold in 2012”
  • The problem the product is solving
  • The proposed solution
  • The solution factors that matter for success
  • The outcomes that the product will result in

Company Strategic Intents

  • Strategic Intent 1: Expand car production capacity to 800 cars per annum by 2011
  • Strategic Intent 2: Make Roadster +10% EBITDA margin profitable at $100,000 price point by 2012
  • Strategic Intent 3: Conceptualise a $50,000 production cost high performance electric car by 2011.

Product Initiatives

  • Reduce battery costs from $20,000 to $15,000 by developing cheaper extraction methods by 2010
  • Design & produce an incredible concept Roadster to generate a 500 car order backlog by 2009

Options

  • Implement Copper-alloy based extraction on 2 sites in Peru, reducing electrolysis costs from $3000 to $1500 and maintaining 99% purity.
  • Implement Aluminium-alloy based extraction on 1 site in Bolivia, reducing electrolysis costs from $3000 to $1000 and maintaining 99% purity.

Strategy -> Roadmap -> Release Plan

Yearly & Quarterly Roadmap

Quarterly Release Plan

Conclusion

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Learning about our biggest problems and how to solve them! Product Lead at Y42

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Hugo Cheyne

Hugo Cheyne

Learning about our biggest problems and how to solve them! Product Lead at Y42

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