Liu HuiminSimulation for Decision Science Modelling and in Data Analytics – Over or Under-state?Should simulation be overstated or understated in constructing decision science models? Even more so recently, we have witnessed the…Nov 10, 2021Nov 10, 2021
Liu HuiminAnalysing Customer Journey Online – More than Marketing Mix ModellingThe intent of data analytics should be to make the customer’s online shopping and purchasing experience more convenient with analytics…Nov 4, 2021Nov 4, 2021
Liu HuiminData Integrity – Reading in-between the LinesWhilst data integrity has been of utmost importance in all market research studies, we continue to be confronted with the dilemma of…Nov 1, 2021Nov 1, 2021
Liu HuiminIs having more digital data better?If you think that the more data you manage to capture, you are more likely to derive at statistically significant data outcomes, it is…Oct 28, 2021Oct 28, 2021
Liu HuiminBeyond Actionable AnalyticsWe have often heard of consultants advocating the notion of actionable insights.Oct 27, 2021Oct 27, 2021