Phygital space in Metaverse
Phygital is essentially an evolution of developments in computing, augmented and virtual reality, which will radically change the way we live, work, communicate, travel, study, have fun, etc. All physical objects in the future will become Phygital, that is, they will work on the basis of a whole set of breakthrough technologies (AR, IoT, M2M, and others). And online environments — social networks, e-commerce, and so on — that today exist only in digital form, will merge with physical objects not just as a supplement, but rather as an integral part of them. This will lead to a dramatic redistribution of wealth and assets, primarily disrupting the offline world and acting as a gateway to the offline economy for modern digital companies.
The Metaverse is One of The Routes on Humanity’s Path to Self-Perfection The metaverse is something of a paradox, both an inhabited and enacted space as well as an impermanent interface between the digital and physical realms — an expression called ‘phygital’ in the contemporary investigation into experience design (Gaggioli, 2017). Calling this collective of online worlds a “placeless place.”
Imagine walking around the city in the evening and suddenly you wanted to have a snack. And then by chance (or not by chance), you notice a neon billboard of a restaurant, and a button “Visit a restaurant” appears next to the billboard. You press the button and bright arrows appear just above the ground level, which will lead you to the restaurant. This is phygital. And so far we are only at the very beginning of this very interesting path.
The ultimate goal of all this is a common virtual space, a digital copy of our universe, augmented by the capabilities that constantly evolving technologies of artificial intelligence, augmented reality, distributed ledgers, and computer graphics provide.
This is a new stage in the way companies and customers interact, content producers and consumers, game studios and gamers, bosses and employees, friends and lovers. The distances will gradually fade, as will the line between the two, so far independent worlds. Phygital and Metaverse are very vast areas, the time of which is just beginning, but undoubtedly, this is a new step in the evolution of technology and our life. And this short article is my and perhaps your first step into a new, phygital reality.