Human Futures StudioThe Good, the Bad, and the Singularity: Separating Foresight from Future FailureYou can’t waste time with just any old foresight. So, what is good foresight a how do you recognize it?Feb 19, 2020Feb 19, 2020
Human Futures StudioNever, Ever, Use Focus Groups. Just Don’t Do It.Why is the focus group still with us? Why should you immediately distrust anyone using it in the innovation space? Read on to find out.Jan 29, 2020Jan 29, 2020
Human Futures StudioSerious Business: Business Research Needs to Get RealBusiness research can be educational, entertaining, or inspiring — or it can be generic and full of self interest. How can you tell?Dec 12, 2019Dec 12, 2019
Human Futures StudioWhat do you mean by Strategy?Strategy has become a buzz word, sitting comfortably beside lost terms like “innovation”, “disruption”, or “synergy”. But how can you tell?Nov 13, 2019Nov 13, 2019
Human Futures StudioJargon and its Malcontents: Is “jargon” obscuring a deeper problem?We need to talk about the misuses of technical language. It’s just specific language, but its abuse creates major problems in biz research.Oct 23, 2019Oct 23, 2019
Human Futures StudioIs Your Ethnography Truly Ethnographic?How do you know if it’s really ethnography or just a front? What does an anthropologist do that’s different? Learn about it here.Sep 17, 20191Sep 17, 20191
Human Futures StudioTowards Ten Questions to Ask Your VendorEvaluating the difference between all of the new research offerings can be very complicated. Here are the questions to ask to gain clarity.Sep 4, 20191Sep 4, 20191
