No-code for Modern Product Teams: A Short Primer

Workduck
4 min readNov 9, 2021

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The advent of artificial intelligence, drones, driverless vehicles, and now a Metaverse almost feels like a dystopian future come true.

However, there are still some areas of technological advancement that haven’t been completely tapped yet or have not been utilized to the fullest tbh.

What might seem like prehistoric times of the internet is surprisingly not so much in the distant past when companies had to choose between Build or Buy!

You build something entirely from scratch with the help of your developer team or completely outsource DevOps and focus on improving your core offerings & innovation. However, there are pros & cons to both of these alternatives.

This leads us to a third Alternative, the tech equivalent of Buddha’s middle path for Nirvana — No code/low code platforms.

The no-code movement has been on an upward trajectory and further accelerated by the pandemic. So it shouldn’t come as a surprise that the global low-code development platform market size is projected to grow from USD 13.2 billion in 2020 to USD 45.5 billion by 2025, at a CAGR of 28.1% during the forecast period. (Markets and Markets)

(You can now politely unfriend people who tell you “Just learn to code, bro”, just saying xD)

It has already changed the way apps & software are built today. The future looks even more exciting especially for business leaders & founders who come from a non-technical background but have the vision to create extraordinary solutions.

Every element of a software, no code ones included, are built using some sort of coding. (No, developers aren’t losing their jobs).

The only difference is that these platforms equip us with the building blocks that are required to build any app or a website. It can be in the form of drag & drop, commands that could be used easily, or in the form of customized templates that can automate a business process.

Let’s take a sneak peek at how Low Code No Code Tools will change the way businesses function :-

1. Product Development Lifecycle

Shipping products has never been easier. Startup founders no longer have to go through the pain of wireframing and raising funds to build an MVP. The process of prototyping, testing, and selling has become way faster. With the help of LCNC platforms, you achieve an MVP and keep iterating as per your user’s feedback. Futuristic no-code tools have made it possible to launch a tech company with smaller teams or even solo. Going ahead, solving local problems will no more be an obstacle thereby reducing the global Technology access gap.

2. Democratised Access

Tools like Bubble and Airtable have led to a massive shift of power among citizen developers and will continue to, moving forward. There are numerous no-code tools that can help you build an app or launch an online business without knowing a single line of coding. Canva, Shopify has enabled visual ways of developing your idea where you can drag & drop, customize as per your liking. All you need is an idea and a penchant for solving problems :)

3. Workflow Automation

The pandemic forced us into making the digital space highly collaborative, making automated workflow a necessity.

An average employee spends around 60 hours /month (that’s a lot!) on tasks that could be easily automated with the help of LCNC Tools. (source) Businesses have now realized the opportunity cost behind lengthy redundant processes, making RPA (Robotic Process Automation) one of the booming categories. It basically means automation of repetitive & routine tasks leading to a higher level of productivity among teams. You or your employees can now focus on more valuable tasks and strategies initiatives.

4. Customer Centricity

We are entering the PLG era and LCNC Tools act as a perfect catalyst in achieving that. It allows you to shift your focus on making the product better for your users without having to worry about the development processes. In the long run, it will help in rapid & smoother scaling.

5. IT x Business Teams

LCNC tools will bring IT & business strategy teams closer than ever. They can longer work independently. Business teams will need to be more equipped with how no-code platforms work for effective outcomes and work in synergy with the software development teams. The same goes for the IT teams, they too need to have a stronger sense of how businesses work.

“The future of coding is no coding at all.”

Chris Wanstarth (Co-Founder, GitHub)

The future is now. With Workduck, you can fully automate all your daily workflow tools from exactly where you are without knowing a single piece of code. Making you, 10x productive and real-time collaboration seamless. No more engineering favors required and switching between 100 tools.

A single source of truth and Action from ideation to shipment.

Your vision. Your creation.

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Workduck

Integrated Workhub for Product, Engineering and Support teams that lives where they work!