Culture Week + Top 3 Questions I get asked about Workplace Culture

With 10+ years working with companies on their workplace culture, I get asked a lot of questions, here are the most commonly asked questions I get asked about culture.

(Keep reading, or watch the video version of this article)

1. How can I make my workplace culture like Google’s? We are creating a workplace culture like Zappos, where do we start? We want to design a company culture like Airbnb.

Well, it’s great to be inspired by other organizations that are putting a stake in the ground of the importance of company culture and workplace experiences. It’s not great to try and be like Google, because YOU ARE NOT GOOGLE. Don’t be Google, be YOU.

Sure, we can get ideas and inspiration from Google or Airbnb, or whatever company you are paying attention to currently. But don’t have a culture that just like theirs. You can however, pay attention to the processes or strategies how they developed their company culture, and apply it in order to design your own unique company culture.

But ultimately, your company must have its own unique culture. Sometimes we get caught up in following the trends. For example — everybody has free lunches at the office now. Google has a dog-friendly office, so now, we will too. Don’t apply the ‘keep up with the Jones’” approach.

Create a workplace environment where people can do their best work. Create a workplace culture unique to the people in your company. Create a place they can thrive as individuals, learn, grow and develop as professionals.

All those fun perks are nice but don’t focus too much there. Don’t try and just copy the perks and the easily replicated items that you might see in the news articles.

Listen to what your employees are saying. Talk to them. Listen some more. Design, prototype and experiment with new culture programs.

No matter if you are working in an operations or HR role, finance, IT, design, product, — you’re already part of the culture and have an opportunity to influence it.

If you want to bring a bit more playfulness, fun or creativity to the office, you absolutely have the opportunity to do that. If you want to bring some negativity and complaining and frustration, you also have the opportunity to do that. Be aware of your own impact on the company culture and create a great place to work, by focusing on how to change yourself.

2. How can I get a job working on a company culture? How can I be the Head of People and Culture? Director of Culture? Culture Manager?

The importance of workplace culture has grown significantly in recent years, and a lot of people are excited about that, myself included. It’s great to see the enthusiasm to get roles working on culture.

A lot of people are passionate about the topic but passion isn’t enough. You need to demonstrate your skills and experience. But most importantly you need to show your ability to put together a solid proposal and explain the ROI of culture programs.

Build a case for why company culture is important in support other business objectives — for example:

  • Helping recruiters by improving the talent pipeline
  • Building the employement brand and providing content for recruitment marketing efforts
  • Creating brand awareness to customers through press showcasing the company
  • Improving go to market turnaround because cross-functional teams are collaborating better, faster and more effectively

Ultimately, you need to know how to get leadership to buy-in to your idea. Focus on your influencing ability, and not about how to get a new job title.

If you want more information about how to get leadership buy-in, join an upcoming conversation with Peter “Scotch” Scocimara, a Senior Director at Google for Work. He will be telling us the two important distinctions between different types of proposals for leadership buy-in.

Join us for a free virtual session on How to Get Leadership Buy-In at Work with techniques from Google coming up on Monday, August 14th.

The #3 Question I get all the time, is: “Can I be a speaker at Culture Summit?”

Maybe you’re not running into this question nearly as much as me, but through my work running events around culture I get asked daily. When I hear this, I know that the person I’m talking to is passionate about creating a great place to work, and has ideas, resources or tools they want to share.

Culture Summit is just a month away, so yes we already have all our speakers.

BUT, if you’re thinking about attending know this: the people in the audience are highly engaged people who want to make a difference. We will never have space for everyone on the stage, but you should come meet and mingle with our community!

I want to invite everyone to join our community and come to one of the events.

Culture Week is August 14–17, 2017

Check out the free events in San Francisco you can attend everyday.

Click the images to register for each of these free events, or head on over to Culture Week and get the full agenda.

Career Coaching: How to make the most out of attending conferences.

Ashley Stahl is an American national security professional turned entrepreneur, speaker and career coach. She coaches Millennials on how to find their purpose, master the job hunt, and eventually transition into entrepreneurship. She is a columnist for Forbes, though her work has also been featured in

The Wall Street Journal, Mashable, WSJ Live, The Huffington Post, and The Daily Californian. Join this free session.

Twitter Chat and Live Q&A

Chelsea Krost is one of America’s leading Millennial influencers, Millennial marketing and brand strategists, a sought-after keynote speaker, media personality, and the #MillennialTalk chat host.

Join this free event.

People Geekup & Evening meetup event in San Francisco

Culture Amp is Culture Analytics for your company. Surveys and insight for engaged employees. Making it easy to collect, understand, and act on employee feedback. Join an evening of stories showcasing how to Measure the Impact of Culture with Analytics. Register for this free event.

Happy Hour Party

Mingle with our friends at Lattice the official Culture Summit kick-off Party!

Come mingle with friends, colleagues and peers to mingle over complimentary snacks and drinks. Stick around for our networking game, raffle and a special announcements!

Join this free event!