Describing Personas
Indi Young

I love you because you are right, but hate you because you make my job so much harder. I’ve known the personas I use could be better and cover that over by making sure everybody actually participates in the primary user research (and we rarely use the persona from that point). But still, I was quite happy going along knowing it could be better but treating it as one of those low priority issues in my day… after reading this I won’t be able to do it any more. 🙃

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