Creature World NFT Introduction Guide
Disclaimer:
This article references an opinion and is for information purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.
So what exactly is Creature World NFT?
Creature World NFT is a collection of 10,000 NFTs created by NYC-based artist Danny Cole. Danny is 21 years old, and has already had quite an illustrious career in the art world.
I’d encourage you to DYOR (Do Your Own Research), but at just 21 he’s already:
- Been featured by Converse
- Designed animated artwork for Portugal. The Man’s main stage Coachella set (and more shows since)
- Performed live art, “A Creature Story”, with Portugal. The Man at the Life Is Beautiful festival
- Has done many successful professional art shows in NYC
- Had a part in the “Holly Cow” project :) (Google it if you don’t already know about it, it got a lot of headlines)
- Thrown elaborate art shows including orchestrated theatrical journeys of the Creature World
- Worked with the likes of Kanye West’s stage/show designer, and the Emmy-Award winning makeup artist Ben Rittenhouse who specializes in special effects makeup and props for this Creature World project
- And many more exciting things in addition to these, all by the age of 21…
What is the “utility” behind the project?
As NFTs become increasingly popular, and the people buying them get more versed in this world, a common (and smart) question people ask is “What’s the utility of this project? Where can I see a roadmap”
When someone asks this they’re basically asking the question “What will this project do for me? Besides being cool artwork, why should I spend my hard-earned eth on it?”
It’s a smart question to ask, and a little difficult to answer for those in the Creature World (though hear me out, I actually think this is a positive thing in this case).
This project is extremely unique, being that there’s not what’s called a “roadmap” laid out plainly for all to see. A roadmap basically refers to the mission statement of an NFT, with the project plans laid out for how they’re going to make it valuable to you and the world.
As anyone who’s been in the space a little while can attest to though, a roadmap really isn’t worth anything if the team behind the project isn’t able to implement it. I’ve seen tons of great roadmaps, and very few projects who were actually able to deliver on them.
I want to be clear that Creature World definitely has a roadmap, and I’d argue a much more extensive one than almost any other project in the space (Danny has mentioned they have years planned out — yes, years.)
That said, it’s not publicly shared; Danny and his team want everything to be a surprise for us, and to keep anticipation and excitement high as we uncover the next steps rather than just have it be a checklist we can all reference where we know exactly what’s coming and just cross things off as they come.
Personally, I think this move is genius, and not just because of the fact that it’s different than other projects. The reason I think it has even more worth in this case is that I actually believe the team is going to do some crazy shit that is going to make headlines.
If you were to ask me why I believe in the team doing amazing stuff, I’d point to Danny’s career so far. He’s 21 years old and has worked with one of the biggest bands in the world, has connections with people at the top of the entertainment industry who are helping him design stuff for this project, and has already proven he can throw super successful events and public art displays — his resume already proves he can make big things happen.
So in this case, when Danny tells us he has an insanely awesome roadmap laid out, but that it’s a surprise and we just have to trust, given his resume I think that’s exactly what we have to do. I generally wouldn’t recommend trusting someone you don’t know to do a bunch of amazing stuff on their word, but if you look deep enough into his work you can see why it’s not far-fetched that he will do incredible things with this project that make it known not just to the NFT space, but to the entire world.
Also, frankly, I don’t think an artist who’s already accomplished as much as he has is going to drop a bunch of NFTs without a plan and risk his reputation on it; this project is part of his life’s work, and as you can see from his other successful projects and events in the past, he doesn’t disappoint.
However, as I explain below, this has been a double-edged sword in what you might call the “early success” of the project. Here’s my take.
Why is the floor only a little over 1 eth if the project is so good?
Great question. First rule of Creature World is we don’t talk about the floor. Haha that’s sort of a joke in our community — we really don’t go for floor talk in there, as we want it to be an actual community coming together and bonding over art and not just how well the floor of our art is doing.
But I think it would be naive to believe that someone looking to drop 1 or 2 eth on something aren’t going to look at the floor price and roadmap and try to determine if they think the project has the potential to really go up.
And that’s where the lack of a clear public roadmap may have “hurt” the short-term growth of the project. People hear some hype about it, then come over and ask what they can expect, and we genuinely have to tell them we don’t really know, but that we’re pretty damn sure it’s going to be awesome.
You can see how that may leave lots of newcomers skeptical. I think you see less of that skepticism in longer term members of the community because we now know enough about Danny and his team, and their successful pasts, to be confident that this isn’t just them leading us on.
I also put “hurt” in quotations because I’ve come to personally think of this project as a long term play, not something that I worry about checking the floor every day on to see if anything is happening. It doesn’t really matter what the floor is right now.
Danny has been very upfront about the floor and the project to us. To paraphrase him, he said:
“Me and the team have absolutely no concern about the floor. Any changes in the floor that occur are just artificial hype at this point. Let the ultimate floor price be determined by the success of the product me and the team are going to deliver, and please know we haven’t even started yet.”
Danny has said things like this here and there for the past month or so. Again, to a newcomer I can see why that might not make you comfortable — you’re having to trust this team to do some really amazing things without really knowing what they are.
Because of this interesting nature of the project, newcomers aren’t necessarily welcomed in with the spiel of “Here’s exactly why this project is so awesome! Here’s what’s going to happen!”
And you know what? You can’t blame people for being skeptical — it’s good to ask smart questions about projects.
However, that’s where I see the major value coming from in this project; it’s not worth 10 eth yet because the creators haven’t implemented any of their plans, and we don’t know exactly what they are. So the door is still (at least for a little while) open for people to come in before it takes off.
If the plans were clearly laid out and we knew exactly what was going to happen, I think there’s a strong possibility this would be worth a LOT more than it is currently. But because this hasn’t happened, people are more interested in chasing a project with a lot of hype and a quickly rising floor.
And that’s fine — I’m not here to tell people how to spend their eth and what to invest in. I’m just letting you know that this project is very, very likely massively undervalued right now because not enough people understand it.
So while this has certainly left some amazing bargains on Creature World NFTs in the short term, my suspicion is that once this project gets going it’s going to blow a lot of minds.
Thinking in terms of years
It’s both a joke and reality in the NFT space that almost no one thinks about things in terms of years. We look at what’s hot at the moment and are insanely excited if we happened to buy it earlier, or insanely irritated that we didn’t buy it and can’t figure out why people think it’s worth so much.
I’m not excluding myself from this — I’m human, I have these feelings too. In fact, the reason I got Creature World in the first place is that Gary Vee had mentioned it in his Veefriends discord community, and said he was really excited about it.
Now, if you’re at all familiar with Gary Vee, you know something he always says is how he’s playing for the long game. He’s not the least bit concerned with what a project is doing for the next day, week, month, or even year. When he bets on a project he’s doing so for the long term, because he believes in the team running it.
And just to be clear, he doesn’t always bet on projects he thinks are going to win big — he has said many times that he buys for all sorts of reasons, many very speculative, or just to be nice and supportive.
But he has done a good deal of shilling for the Creature World project, and very prominently mentioned a lot that he believes in the artist, the team, and its long-term success.
Now whatever you may think of Gary Vee, I’ve followed the guy for about ten years, and when he bets on something and puts his word on it like that, he is VERY often right about it.
My point isn’t to tell you that this is a good buy because Gary bought it, my point is that he has a good sense of people, and often knows when something is going to work by looking at the people who run it.
So back to betting on projects long term, many people in the space don’t do this. They may say they do, and I know there are some who actually live this advice, but I think there are many more who don’t.
I can’t tell you how many people have joined our Creature World discord and asked “Why isn’t the floor higher if this is so good? Why should people be buying this? They’re not creating enough hype around the project.”
When people come in like that it’s pretty clear that they were expecting to buy and then watch it to shoot to the moon soon after. And I get it — if you drop a couple eth on something you want to feel secure in knowing that project is going to do well for you.
So when someone joins Creature World and we have to tell them there’s no roadmap, and just to trust and have patience, you can understand why a person looking for that project with instant hype may be turned off and leave.
But honestly, I get the impression that this is all part of the plan. I don’t mean to say that we don’t want people to join, but rather if someone is just looking for something that’s going to pump quick and make them a lot of money, then this probably isn’t it (though I do speculate that the floor isn’t going to be this low much longer).
As Gary likes to explain his interest in the project, to paraphrase, he says,
“I love this artist and think he’s going to be one of the biggest contemporary artists in the world in ten years. I see that in him already with what he’s done and what he plans on doing. I’m not buying it so that I can see it go up 10 eth tomorrow, I’m excited to see where he is in 10 years.”
Now before I scare you off, I don’t actually think it’s going to take 10 years for Creature World to take off — in my humble opinion, we’re going to see a huge rise by November. But the message I’m trying to convey is that people are very worried about the floor when they’re not really sure on their investment, and don’t feel confident enough in betting long term, and this dynamic has caused what I consider to be a large undervaluing of the project at the time of this writing.
What Can You Expect from this NFT?
I think I’ve outlined pretty clearly above that I don’t have that answer, but here’s what I do know:
- Danny and team are working with some of the top event planners, designers, and artists in the industry to put together something that he said will, “Blow our minds” in November— I believe him.
- Danny and his team are already massively successful artists by most standards that have proven they can deliver on big, awesome projects.
- Danny and team are very passionate about engaging our community and doing things that have never been done in the NFT space before — an example is they’ve created what they call our “Journey”, which will be a series of steps we take as part of this project that act as sort of an adventure and game, and will yield some sort of cool results for us. He’s hinted at unique, generative music, getting physical versions of our creatures, how intrigued he is with DAOs, and how passionate he is about helping artists who deserve it get more of a platform. None of us know exactly what’s to come, but there are a lot of possibilities to be excited about. Also for the record, the journey hasn’t started yet — there’s still probably a week or so to get in before it really kicks off.
- In addition to the main creature journey, they’re committed to doing exciting little side projects for us, and as we just found out, these can have a very experimental nature to them. This past week one of these side projects was that we each got airdropped a free piece of a Creature Playground, and had to team up with people and send our airdropped piece to a central wallet of a team member so that all these pieces are together to make the whole. Anyone who’s been in the space a while knows you don’t generally trust people with anything, but it was important to Danny and the team that they try and establish this trust in the community. [It’s gone remarkably well considering the difficult technical logistics, but there were a very small portion of people who sent their pieces to someone who ended up running off with them (I think this literally only happened to a few people out of the thousands there), and some others who had a technical issue with not receiving their airdrops. Let’s just say it has been incredible to watch the vast majority of teams form on this trust, see new friendships made, and witness as the team and community’s reaction to the people who had issues has been to help them out and make sure they’re taken care of. I haven’t heard of any other projects doing something as revolutionary as this (but please let me know if they have!]
- At only 21 years old with all Danny has accomplished, I’m insanely excited about seeing where he is in 10 years, and in his art career that’s really just beginning.
- The team has hinted that the IRL(In Real Life) event they’re going to throw in NYC for the NFT convention will be absolutely amazing and massive, and again, given who they’re working with, I’m insanely excited to see what they do.
In Closing
Overall I’m just very excited to be a part of this project and community. I think that maybe only a small percentage of the NFT community knows anything about what I’ve written here, and I have a lot of confidence that the NFT community and even the greater world will very soon know about Danny, his team, and this incredible project.
Again, please don’t take this as investment advice — speak to a registered professional for that, and NEVER spend money on this kind of stuff that you can’t afford to lose. I just wanted to educate people on this project from my perspective.
I’m extremely appreciative that I found this project, and infinitely grateful to Danny and team for sharing their amazing journey with us. Looking forward to being a part of this one forever!
I hope this was helpful, please feel free to comment and share it if you enjoyed it or found it useful :)
