Three Reasons to Become a Content Marketing Ninja

To begin, some may ask, what is content marketing? This is a fair question because if one didn’t know why ninjas are so cool questions would likely arise. Content marketing is a strategic marketing a business process focused on creating and distributing valuable, relevant, and consistent content. This is done to attract, retain a clearly defined audience with the end goal of driving profitable customer action.

There is nothing new in this concept. In fact, this is a very old concept that simply has been updated with the times. There are many topics that we have available to choose from. However, on your quest to becoming a marketing ninja we will talk about storytelling, generating content ideas, and lastly content creation framework. Let’s begin our journey!

Storytelling. This is the art of establishing and maintaining balance between all parties involved with you and your business. This includes your customers and potential customers. According to data collected from, the average amount an adult spends per week utilizing digital media is 20 hours. In addition, Google receives over 4 million search queries per minute. With this kind of traffic occurring you must present a good story, but it must make a human connection with your target audience- the reader.

Part of telling your story is realizing and or remembering that it’s not just giving your history. It’s delivering the message of why you’re doing what you’re doing. You’re also presenting this important information in a way that appeals to your audience. As you present your message you want to standout, not blend in. A good example is the exotic wildflower that gets looked at multiple times in comparison to the wallflower.

To ensure you have all the elements of your story you’ll require:
• Character- The connection between you, the presenter of the story and your audience
• Conflict-The lesson that transform the character through challenge
• Resolution- The action carried out to correct the issue

When presenting your story, you want to ensure that you use emotional appeal. Your readers want to have a human connection with the presenter. Furthermore, being able to present the story from the targeted audience’s perspective can drive higher traffic. Consistent and authentic material to the reader is critical and helps to build your reputation. Lastly, keep your stories clear and concise.

Generating Content Ideas. Generating content is extremely important because it is your way of interacting with your customers and potential customers. To this end goal there are four reasons to know how to generate content ideas.

1. Days are busy. Time is one of the scarce resources that is very finite.
2. To come up with the ideas you can’t. Sometimes teamwork is a good thing.
3. You will run out of ideas. One person can’t do it alone.
4. As you grow, so does your responsibilities and demand.

When you are working on content alone you must keep the buyer persona’s or potential customer’s habits in mind. A simple way to help with this is to ask question about their reading habits, likes, and dislikes. Also, question what are your competitors doing? Are their methods producing in relation to your numbers? What are people talking about in various websites that are frequented by customers and potential customers within your specific environment? Last question, what can you learn from your search engine optimization efforts?

Content Creation Framework. The way your content is delivered is crucial. Your framework should have three features that make it endure. Remember business needs and context are likely to change over time. Those three features are:
1. Repeatable
2. Organized
3. Agile

To make sure that the horse is not put before the cart planning must be done. The planning timeline shouldn’t be more than 3 months out. Additionally, when creating short-term within a given quarter you want to have at least 2–3 content offers you create. You also want to have an organized workflow that clearly establishes who is going to be doing what, who’ll be contributing, and lastly the breakdown of the work.

In this step, you’ll need to have some best practices in place as the team called them. These steps consist of:
1. Set clear expectations- be realistic and know your audience
2. Allow for multiple rounds of edits-you want to have 2–4 rounds of edits
3. Make suggestions by tracking process
4. Determine editing timeline
5. Use a document to track changes and clearly identify roles in review process

With all the work you’ve done so far, the average website will receive only 3–5 seconds of attention from a visitor. With so little time spent for so much effort, outsourcing content creation is a great tool! In addition to helping keep content moving, content outsourcing also helps to make tailored content. One person shouldn’t take on more than 2–3 responsibilities at a time when working with such an important piece within your organization. Here’s an example of content marketing enjoy!

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