A Chat with Armelle from Armelle’s Kitchen

Welcome all , it is with great delight I introduce Armelle’s kitchen. Armelle grew up in Harnes, a small town in the North of France. In 2010 she opened her cake shop “Armelle’s Kitchen” on the main street in Kilcullen where she makes sweet treats with her Scottish husband Kenny.

Armelle, give us an overview of your business?
We make homemade French pastries, macarons, occasion cakes and wedding cakes. We try to use the best ingredients from local suppliers as much as possible.

How long have you been doing this?
I’ve been baking and cooking for most of my life, but I started the business from our home in January 2010 and opened our shop the following September. In addition to the shop, for the past couple of years we have stalls at weekly markets in Dublin and do special events and festival throughout the year.

What did you do before this?
Kenny was a maintenance engineer for a pharmaceutical company and I was a restaurant manager.

What drove you into going down this line of business?
The thought that if I ever needed a birthday cake I wouldn’t know where to get it… so I started making my own and this was the inspiration behind opening Armelle’s Kitchen.

How do you juggle family life and working?
We work together so it’s all linked

Do you have any golden rules for setting up a business?
Do it one step at a time, don’t try to run before you can walk. And if something doesn’t work just try a different way.

What has helped you get to where you are now?
Hard work, determination and passion for what we do.

What are your plans for the future?
There are a few things we are working on that you will see unfold in the coming months… but since the start of the year we are inviting more people in our kitchen world, by sharing weekly videos with baking tricks and tips.

Tips for Piping Writing — see video here
How to make Sugar Flowers — see video here

Who is your inspiration?
My Dad! He has always made cakes for special occasions at family events, and still does. Growing up I used to be his little helper.

I also admire his hard work and work ethic; he started working at 14 years old and built up his career one promotion at a time to finish as head of his department until he retired.

Armelle, what is your favourite quote?

“The strength of a woman is not measured by the impact that all her hardships in life have had on her; but the strength of a woman is measured by the extent of her refusal to allow those hardships to dictate her and who she becomes” C-Joybell C.

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