Stay Puft

Brands — Don’t Be Spooked By Snapchat

If I told you that I’ve seen the future, would you believe me?

There’s a content revolution happening. Whether we’re ready or not, something new is upon us. It’s spooky. And Snapchat is the catalyst of it all. Strange as it may seam, the [once confusing] platform is taking over. We’re in a new social era. And we should embrace it, before it leaves us behind.

Your twitter timeline is being infiltrated by ghostly avatars. Your neighborhood now has geo-filters. Vertical photos in your Instagram feed!

Who else saw this coming?

You are witnessing a culture shift. One story at a time. And trust me, we’re gonna continue to see the trend overtake us. This is only the tipping point. Call me crazy. Call me flaky. Call me maybe. But I’ve seen the future.

If you only knew how many brands wish they’d gotten into snapchat sooner. It’s a regret I hear daily. While, many have started embracing the platform, something tells me it’s going to continue to be ignored. Maybe because it’s weird. Maybe because it’s confusing. Maybe because the content expires and holds a temporary shelf-life.

It doesn’t matter what your hesitancy is. It’s holding your brand back. I don’t know how else to say it.

Look at it this way: all ghosts are scary until you get to know them. But, the good thing is, there’s nothing to fear. There are proven examples of brands who can attest to its success.

You know what’s crazy about Snapchat? No other platform on the planet is gonna give you a better opportunity to be real with your audience. This is a call out for you to connect in genuine ways. Unforgettable ways.

I promise you that’s why Snapchat is so powerful. It’s sincere. It’s raw…and ain’t nothing this generation values more than absolute transparency. Being afraid of that opportunity will only stunt your brand’s potential. Don’t think of it as just another emerging platform. Think of it as the future of content.

No matter the brand. No matter your demo. I strongly encourage you to give ghosts a try. And, if you ever need help — you know who to call. 👻